Persuasive Techniques 1
Persuasive Techniques 2
Persuasive Techniques 3
Intended Effect
Name This!
100
Uses the argument that a person should believe or do something because "everybody else" does
What is bandwagon?
100

Uses words with positive or negative connotations to describe a product or that of the competitor

What is loaded language?

100

This type of persuasive technique appeals to viewers' emotions

emotional appeal

100
Consumers buy the product because they want to fit in; consumers assume that if others buy it, the product must be good. This is the intended effect of which persuasive technique?
What is BANDWAGON?
100
Bandwagon Everyone else who did well ate a healthy breakfast. You should, too!
What is bandwagon?
200
Attacks people or groups to discredit their ideas
What is name-calling?
200

Uses a celebrity or famous person to endorse a product

Testimonial

200

Appeals to consumers' desire to be better than everyone else; the opposite of the bandwagon appeal

Snob appeal

200
The audience transfers that feeling to the product. This is the intended effect of which persuasive technique?
What is EMOTIONAL APPEALS?
200

The Surgeon General's 2001 report on women and smoking found that 30% of female high school smokers continue to smoke into adulthood.

statistics

300
Makes viewers feel certain emotions, such as excitement, sadness, or fear
What is emotional appeals (or pathos)?
300
Shows ordinary people using or supporting a product or candidate
What is plain folk?
300

Tries to connect the product to a positive word, feeling, symbol or idea

transfer

300

Presents the best features and omits all the negatives

Card stacking

300

“Four out of five dentists recommend sugarless gum for their patients who chew gum”

expert testimony 

400

Describing something using a variety of positive words and phrases. 

Glittering Generalities

400

This type of persuasive techniques appeals to logic or reason

Logical appeal 

400

This type of persuasive technique uses honesty, reliability, and character to appeal to the audience

ethical appeal

400
Consumers trust the product because it's good enough for regular "folks"
What is PLAIN FOLK?
400
"The BEST coffee, for the BEST you." - Starbucks
What is loaded language?
500

Using the same phrase or set of words multiple times in an advertisement 

repetition 

500

Exaggerates to make a point and uses absolute words like all and every

overgeneralization

500
Emphasizes highly valued beliefs, such as patriotism, peace, or freedom
What is glittering generalities?
500

Says there are only 2 options in a proposed choice

either or fallacy

500

Lacks support and instead restates another claim

circular reasoning

M
e
n
u