Technology

Purpose audience

100

What is something that you should know about your audience?

●Age ●Occupation ●Gender ●Education ●Residence ●Ethnicity ●Computer literacy

200

What are some examples of clues about your audience?

●Pastel colors, flowery artwork, and photos of women and families indicate a young, married, and female audience. ●Dark backgrounds, photos of men in business suits or work clothes, and a technical emphasis are clues of a midlife, married, and male audience.

300

For a youth audience you should use what kind of picture?

High energy

400

FOR AN AUDIENCE OF URBAN PROFESSIONALS What kind of picture should you use?

●Sleek images of modern city life are appropriate. ●Choose images reflecting upscale lifestyles. ●Urban professionals are active in sports and outdoor activities.

500

FOR A MATURE AUDIENCE What kind of picture should you use?

●This age group generally has less experience with computers and smartphones. ●Images showing multigenerational families often reflect this audience’s priorities.

Purpose audience

100

FOR A CORPORATE AUDIENCE What kind of picture should you Choose?

●Stock images of individuals and groups should show them in business attire. ●Images of modern office buildings are often useful.

200

When CHOOSING THE RIGHT IMAGE what should you consider?

●The images you choose will also depend on your client’s business. ●Select images that best represent your client’s customers or target audience. ●Even if the customer is a business, the true audience will be the people who represent that business.

300

FOR A HOSPITAL CLIENT What pictures should you consider?

●Caring doctor or nurse at a smiling patient’s bedside ●Doctor or nurse working with a patient (e.g., using a stethoscope; tucking in the sheets) ●Confident doctor standing in front of his team

400

What things should you know about your audience?

●Meet with your client before starting work on the project. ●Ask what the client’s purpose is. ●Ask about the client’s target audience. ●Ask what the audience’s needs are. ●Use this information as a guide in selecting images, choosing color schemes, and designing the project.

500

FOR A SMALL RETAIL BUSINESS CLIENT What should you consider using?

●Smiling owner standing behind counter ●Smiling owner standing in front of product displays ●Owner with client, both smiling

Domain 1.2 Copyright Rules

100

What is a project plan?

a critical document for any project.

200

Project management concepts apply to what industries?

All industries

300

What is parody?

A specially protected form of derived work. Comedy shows routinely stage parodies of popular movies, ads, TV shows, etc and do not need to get permission. Saturday Night Live uses parodies often.

400

What is Public domain.

Works that are so old, 70 years after the death of the author, are placed here and are free to use. Other works that are free from copyright protection are also here for everyone to use.

Domain 1.3-1.4

100

How many phases are in a project plan?

Scope, project schedule, project costs ( 3 )

300

What is the definition of project deliverables and what are they?

Any uniques do verifiable product, that is required to complete a project, due at significant "milestone" points. They are ..... 1. Specifications ( specifics of the project design ) 2. Sketches ( drawings ) 3. Comps ( various forms of the design )

400

What are the 4 phases of client communication?

1. Planning and analysis phase 2. Designing and building phase 3. Testing and publishing phase 4. Maintenance phase