1. STEPS FOR CREATING A SOCIAL CAMPAIGN
What is the main goal of a social media campaign?
A. To create random posts
B. To achieve a specific marketing objective
C. To follow competitors
D. To increase company expenses
B. To achieve a specific marketing objective
What is the main purpose of Meta Business Manager?
A. Schedule posts
B. Manage multiple accounts and assets
C. Reply to messages
D. Analyze content performance
B. Manage multiple accounts and assets
What are the two main Meta ad buying types?
A. CPC and CPM
B. Auction and Reservation
C. Organic and Paid
D. Manual and Automatic
B. Auction and Reservation
Which bidding strategy lets Meta automatically get the most results for your budget with minimal control?
A. Cost Cap
B. Bid Cap
C. Highest Volume (Lowest Cost)
D. Minimum ROAS
C. Highest Volume (Lowest Cost)
Which campaign objective focuses on showing ads to people most likely to remember them?
A. Traffic
B. Engagement
C. Awareness
D. Sales
C. Awareness
Which of the following is part of a social media campaign?
A. Office design
B. Employee salaries
C. Content plan and timeline
D. Hiring strategy
C. Content plan and timeline
Which feature belongs to Meta Business Suite?
A. User permissions
B. Business assets
C. Unified inbox
D. Multiple ad accounts
C. Unified inbox
What is a key feature of the Auction buying type?
A. Fixed pricing
B. High flexibility during the campaign
C. No optimization
D. Limited placements
B. High flexibility during the campaign
What is the main goal of the Cost Cap strategy?
A. Maximize impressions
B. Control cost per result
C. Increase CTR
D. Reduce CPM
B. Control cost per result
Which objective should you choose if you want people to visit your website?
A. Awareness
B. Traffic
C. Leads
D. App Promotion
B. Traffic
What does “Define audience” mean in a campaign?
A. Choosing a logo
B. Setting a budget
C. Identifying target users based on demographics and interests
D. Posting daily content
C. Identifying target users based on demographics and interests
What is a key difference between Meta Business Manager and Business Suite?
A. Business Manager is for messaging
B. Business Suite is for advanced ad setup
C. Business Manager focuses on control and structure, while Business Suite is for daily operations
D. They are exactly the same
C. Business Manager focuses on control and structure, while Business Suite is for daily operations
What determines which ad wins in the Meta auction?
A. Highest budget only
B. Fastest campaign
C. Total value (bid + estimated action rate + ad quality)
D. Number of followers
C. Total value (bid + estimated action rate + ad quality)
Which metric measures how many people click after seeing your ad?
A. CPM
B. CPC
C. CTR
D. CPA
C. CTR
What is the main purpose of A/B testing in Meta Ads?
A. Increase budget automatically
B. Test different creatives, audiences, or placements
C. Reduce ad costs instantly
D. Select campaign objective
B. Test different creatives, audiences, or placements
Which step involves choosing metrics like engagement, reach, and conversions?
A. Set objectives
B. Establish KPIs
C. Develop content
D. Define audience
B. Establish KPIs
Which tool would you use to assign roles and manage access for team members?
A. Meta Business Suite
B. Meta Business Manager
C. Instagram App
D. Facebook Page
B. Meta Business Manager
What does “Estimated Action Rate” mean?
A. The number of ads shown
B. How much you pay per click
C. The likelihood a user will take an action (click, sign up, buy)
D. The number of impressions
C. The likelihood a user will take an action (click, sign up, buy)
Which KPI is most relevant for the Awareness stage?
A. CPA
B. CTR
C. CPM
D. CPL
C. CPM
If you are new to Facebook Ads, what is the best strategy when choosing performance goals?
A. Start with very specific targets
B. Use only manual placements
C. Start with broader options first
D. Always use ROAS
C. Start with broader options first
Which of the following is the correct order of steps in creating a social media campaign?
A. Define audience → Set objectives → Develop content → Set budget → KPIs
B. Set objectives → Define audience → Establish KPIs → Set budget → Develop content
C. Develop content → Set objectives → KPIs → Audience → Budget
D. KPIs → Budget → Audience → Content → Objectives
B. Set objectives → Define audience → Establish KPIs → Set budget → Develop content
A small business wants to schedule posts, reply to messages, and check performance in one place. What should they use?
A. Meta Business Manager
B. Meta Ads Manager
C. Meta Business Suite
D. Google Analytics
C. Meta Business Suite
Two ads are competing. Ad A has a higher bid, but Ad B has better quality and higher estimated action rate. Which ad is more likely to win?
A. Ad A
B. Ad B
C. Both equally
D. The newest ad
B. Ad B
You run an e-commerce campaign and want to maximize revenue, not just conversions. Which strategy should you use?
A. Bid Cap
B. Cost Cap
C. Value Optimization
D. Highest Volume
C. Value Optimization
You want to control exactly where your ads appear (e.g., only Instagram Reels and Stories). What should you use?
A. Advantage+ audience
B. Automatic placements
C. Manual placements
D. Engagement objective
C. Manual placements