History
In the 1950s, Televisa made a milestone in Latin American television. Explain what it did and its impact.
It launched the first commercial TV channel in Latin America, establishing itself as a pioneer in Spanish-language content production.
If advertising represents most of Televisa’s revenue, what alternative model could it use if TV viewership keeps declining?
Expanding ViX, increasing content licensing, and strengthening Izzi.
Why is Netflix a bigger threat to ViX than TV Azteca is to Televisa?
Netflix dominates global streaming, while TV Azteca only competes in free-to-air television.
If younger audiences are moving away from traditional TV, how can Televisa adapt its content?
More digital content and interactive experiences on social media and streaming.
How should Televisa adapt to declining traditional TV audiences?
Strengthen ViX, invest in digital content, and diversify revenue sources.
What would have happened if Televisa hadn’t merged with Univision?
Smaller expansion in the U.S., less streaming content, and difficulty competing with global platforms.
How does Televisa monetize ViX?
Ads in the free version (AVOD) and subscriptions in ViX Premium (SVOD)
How can Televisa compete with Amazon and Disney+?
Produce more exclusive content and strengthen strategic partnerships.
How have telenovelas changed to stay relevant?
More dynamic narratives, current themes, and higher cinematic production quality.
Televisa relies on the Hispanic market. How can it expand its reach without losing its identity?
Expand to bilingual markets and create content that appeals to global audiences.
What was the major structural change in 1973 that shaped Televisa?
The transformation of Telesistema Mexicano into Televisa in 1973 consolidated its media monopoly in Mexico
If Izzi became Televisa’s main revenue source, how would its business approach change?
It would become more of a telecom company, reducing investment in original content
How could ViX compete with Netflix on a global scale?
Expand to more languages, improve streaming technology, and offer more diverse content.
How can TUDN expand its global influence?
Acquire rights to more international sports events and strengthen its streaming presence.
What should Televisa do if digital advertising overtakes traditional TV ads?
Adapt its business model to digital platforms and optimize programmatic advertising.
How did ViX strengthen TelevisaUnivision’s digital strategy?
It unified previous services (PrendeTV, Blim TV, Univision Now) into a single platform, facilitating expansion in streaming.
Netflix and Amazon pay Televisa for content rights. What are the advantages and disadvantages of this model?
It generates revenue with no extra distribution costs, but strengthens competition.
Why was ViX unsuccessful in Brazil?
Strong competition with Globoplay and low interest in Spanish-language content.
How should Canal 5 evolve to succeed in streaming?
Adapt its content for on-demand formats and increase audience interactivity.
Comparing ViX and Netflix, which has a greater opportunity for growth in Latin America?
ViX, because it offers affordable pricing and culturally relevant content for the region.
ViX expanded to Spain in 2025 through Atresmedia. Why is this alliance key for Televisa’s globalization?
It allowed entry into a key European market, diversifying revenue beyond Latin America.
How can ViX survive if its subscriber growth is slow?
Increase monetization through ads, exclusive content, and expansion into new markets.
What are ViX’s key strengths and weaknesses in competing with major streaming platforms?
ViX has the advantage of exclusive Spanish-language content and a strong presence in the Hispanic market, but it struggles with global expansion, technology investment, and competing against platforms with larger budgets.
ViX has access to a huge catalog of classic content. How can it strategically use it to attract new subscribers?
Remastered editions, exclusive content on ViX Premium, and modern spin-offs.
What should Televisa do in case of a reputation crisis?
Transparency in communication, corporate responsibility campaigns, and internal policy improvements.