material & forms
history
present day
in practice
key figures in television
100

“Colgate Comedy Hour” is an example of this advertising model

single-sponsor model

100

television was popularized in this decade

the 1940s

100

Netflix and HBO began streaming television content online in this year

2010

100

sitcoms such as Modern Family are an example of this level of television programming

micro-level

100

“programming flow” is a concept that this scholar uses to refer to the broad organizing structure of media programming

Raymond Williams

200

the technique of ‘programming flow’ first emerged on this medium

radio

200

the first electronic TV picture was transmitted in this year

1927

200

companies like Netflix, Hulu, and Amazon Prime belong to this type of media industry

digital endemic

200

the trend of canceling a cable subscription to exclusively watch TV on the web is called this

cord-cutting

200

this person was the first to transmit the electronic TV picture

Philo Farnsworth

300

asynchronously accessing TV programming online is a characteristic of this type of television

non-linear

300

television launched to a global audience in this decade

the 1930s

300

nany of the situation comedies of the 1950s through 1970s featured the traditional nuclear family. today, situation comedies are more likely to focus on this type of family.

nontraditional family

300

at least half of the content created by private broadcasters and aired in Canada must be this

can-con (canadian-created content)

300

this person introduced the Cable News Network (CNN) in 1980

ted turner

400

this term is used to describe TV advertising that is targeted toward particular groups

mass customization

400

television viewers moved away from this traditional television model toward time-shifted, on demand viewing

linear viewing

400

these are short written news stories that run along the screen in many television news broadcasts

crawls

400

this company provides the best available measurement of television audiences

Nielsen Media Research

400

this person's News Corporation launched Fox News

Rupert Murdoch

500

this term describes the development of different types of programming for different types of audiences

narrowcasting

500

these three dominant radio networks shifted their focus to television after the Second World War

CBS, NBC, and ABC

500

this type of programming is believed to be the future of television. Netflix, Hulu, and Sling TV are examples

over-the-top television (OTT)

500

concerns exist surrounding interactive television programming and how these programs are exploiting audience labor in television. audiences are seen as this, which can be sold by television networks to advertisers

commodities

500

this former head of NBC warned the public in 2009 that broadcast TV needs to urgently change unless we want TV to end up like the newspaper industry

Jeff Zucker

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