Economics
Content
Technology
Industry
Culture
100
In television production, what are "above-the-line" and "below-the-line" costs?
above-the-line: talent (actors, writers, producers, editors, directors) below-the-line: technical (equipment, special effects, cameras and crews, sets and designers, etc.)
100
When is prime time?
8-11pm, the traditional hours that television attracts the biggest live audiences
100
Televisions were originally made to look like ______, just like radios were.
What is furniture.
100
These are the Big 3 broadcasting networks.
What are ABC, NBC, and CBS.
100
What ethical perspective states that it is always wrong to spoil TV shows?
Kant's categorical imperative
200
What programming makes up the biggest portion of your cable subscription and why?
Sports / ESPN
200
According to Johnson, over time television plots have become more ________ in response to public demand
complex
200
What groups of people was cable television originally developed for?
Those with no broadcast reception.
200
What is one major effect of the Telecommunications Act of 1996?
relaxed ownership rules, phone companies and cable companies entering each other's markets
200
What does Murrow think of TV audiences?
They are distracted by TV and are getting sucked by content that doesn't benefit them, but it is not their fault.
300
How do you calculate the rating of a program?
# of people watching the program ----------------------------------------- total # of TV households
300
What types of content has cultivation theory been most interested in?
Violent content (crime shows, news programming)
300
What are third screens and fourth screens?
Third screens: computers Fourth screens: smartphones, tablets
300
This is the difference between off-network and first-run syndication.
Off-network reruns older programs that no longer run in prime time, while first-run programs are specifically produced for syndication.
300
What is the "mean world syndrome" and what theory does it apply to.
People become afraid of the real world with long-term heavy television use. Cultivation.
400
Economically, why has reality tv been so successful?
low production costs (talent, production professionals, sets)
400
Murrow means this when he says television might just be "wires and lights in a box".
What is the technology means nothing unless humans determine to use it for productive ends.
400
What term is used to describe cable's ability to provide specialized programming for diverse and fragmented audiences?
narrowcasting
400
These rules require cable networks to run local stations and local content in addition to more lucrative national content.
What are 'must carry' rules.
400
How has time shifting become more prevalent in today's contemporary way we watch tv?
DVRs, live Tweeting, watching online
500
These factors led to major changes in the sponsorship format of television in the 1950s.
What are: longer programs, producers wanting more creative control over content, quiz show scandals
500
TV comedy is usually delivered in three formats. What are they and give an example of each?
Sketch comedy (SNL) Situation comedy (Seinfeld) Domestic comedy (Two and a Half Men)
500
After the Midwest Video U.S. Supreme Court ruling, cable companies were classified as what? And what did this mean for these companies?
Cable companies were deemed "electronic publishers" and were allowed to choose what channels and content to carry.
500
Who are the top 2 Multichannel Video Programming Distributors (MVPD) in the U.S.? What technologies are they?
Comcast: 22,525,000 subscribers, cable DirectTV: 19,433,000 subscribers, DBS
500
What are the four steps for learning behavior that social learning theory highlights? Define them.
Attention - paying attention Retention - remembering what they saw Reproduction - apply learned behavior Motivation - reward or punishment that motivates future behavior
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