THE POWER OF LANGUAGE
ARRANGEMENT & ORDER
MEANING & FEELING
TOOLS FOR PERSUASION
THE 'HOW' & THE 'WHAT'
100

This is simply the author's choice of words.

What is Diction?

100

This refers to the way words, phrases, and clauses are organized in a sentence.


What is Syntax?

100

The implied meaning or emotional association a word carries.


What is Connotation?


100

The effective and persuasive use of language.


 What is Rhetoric?

100

An author's Diction is the what they say; this term is the how they arrange it.

 What is Syntax?

200

This term defines the author's attitude toward the subject, reader, or audience.


 What is Tone?

200

The repetition of a specific grammatical structure across a series of words, phrases, or clauses.


 What is Parallel Structure?

200

The contrast between the words "cheap" and "inexpensive" is a difference in this element.


What is Connotation?

200

The intentional use of words like "gorgeous," "splendid," or "magnificent" instead of "nice" is an example of strong Diction used to influence the reader's feeling.


 What is Diction?


200

The pairing of light and darkness, or good and evil, within a story is an example of this device.

What is Juxtaposition?


300

This is the literal, dictionary definition of a word.


What is Denotation?

300

This device involves placing two very different concepts side-by-side to compare or contrast them.


What is Juxtaposition?

300

The author's use of positive or negative words can heavily impact this, showing their feelings toward the subject.


What is Tone?

300

This persuasive technique often relies on dramatic overstatement to either entertain or stress the seriousness of an issue.


What is Hyperbole?


300

To claim "I could eat a whole mountain of mashed potatoes" is to employ this figure of speech.


 What is Hyperbole?


400

This is the use of exaggeration for emphasis or effect.


What is Hyperbole?

400

An author using long, complex sentences with many subordinate clauses is primarily manipulating this element.


What is Syntax?

400

An author's use of short, stark sentences and cold, objective verbs demonstrates a distant or unfeeling approach, which establishes this overall attitude toward the subject matter.

What is Tone?

400

A successful speech often combines specific word choices (Diction) with an emotional appeal (Connotation) as part of its overall design, also known as this term.

What is Rhetoric?


400

The words "house" and "home" share the same Denotation, but differ significantly in this other meaning element.


What is Connotation?


500

The overall art of effective communication, often focusing on persuasive techniques in writing and speaking.

What is Rhetoric?

500

 Martin Luther King Jr.'s repetition of "I have a dream" followed by a complete clause is a famous use of this structural device.

What is Parallel Structure?

500

Placing a scene of beautiful, gentle love immediately after a horrific, brutal battle is a use of this device to heighten the emotional impact.


What is Juxtaposition?

500

The specific arrangement of clauses to build a climactic argument is a strategic manipulation of this structural element for persuasive effect.


What is Syntax?


500

This element of writing is responsible for creating a sense of balance and rhythm in a complex sentence, making it more pleasing and easier to follow for the reader.


What is Parallel Structure?

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