Warranty
Sales tactics that prioritize closing deals over customer interests
High-pressure sales
Portion of purchase price not paid at closing date
Holdback
Risks caused by humans
Human Risks
Factors used in the production process to produce output
Input
Stealing someone's identity for financial gain
Identity theft
Organization with few or no levels of middle management
Horizontal Organization
When a consumer goes through all 5 steps of the Decision Making Process
Extensive
Formal systems for managing people within an organization
Human Resource Management
Cost of something or money spent on something
Expenses
Promotion to create a certain image of the company
Institutional Promotion
Physical items that satisfy customer needs and wants
Goods
Fixed amount paid to an employee
Guarantee
Value of one nation's currency compared to another
Exchange Rate
Assurances that a product is fit for its intended purpose
Implied Warranty
Total value of goods and services produced by a nation
Gross National Product (GNP)
Products bought without significant thought process
Impulse Goods
Exclusive right to sell a product or service
Exclusivity
Impact of technology on marketing strategies
How changing technology affects marketing decisions
Increasing interdependence of world economies
Global Markets & Globalization
When an ad is viewed once by a visitor
Impression
Seller's promise or guarantee that a buyer relies on
Express Warranty
A motivator that rewards actions for desired outcomes
Incentive
Unconventional marketing techniques to attract attention
Guerilla Marketing
Types of sales method designed to increase the number of touchpoints a client has with the company
Inbound and outbound, digital, direct
When the cost of an item is a small part of the budget
Inelastic