Values
Psychological theory of human motivation
Maslow Hierarchy of Needs
Providing false information about a product
Misrepresenting product information
Economic system blending market and planned economies
Mixed Economy
Interpreter of supply and demand
Market Place
Purchasing items with a mobile device
Mobile Payment
Relating to exclusive possession or control of a commodity or service
Monopolistic
Ownership of ideas, methods, and intangible assets
Intellectual Property
Product sold below market cost to stimulate other sales
Loss Leader
Comprehensive document outlining a company's marketing effort
Marketing Plan
Takes more time than routine
Limited
Expend money with the expectation of achieving a profit
Investing
Efforts to increase awareness for a product or service
Marketing Campaign
Customers' allegiance to a particular brand
Loyalty
Something non-physical that cannot be touched
Intangible
Process of dividing a large market into segments
Market Segmentation
Gathering, accessing, synthesizing, and evaluating marketing information
Marketing Information Management
Marketing of products or services over the internet
Internet Marketing
Distinctive symbol or design used by a business
Logo
Managers are hands-off and let employees make decisions
Laissez-faire Management Style
Marketing efforts designed to engage people
Interactive Marketing
Function of planning, organizing, directing, staffing, and controlling
Management
Actions of a central bank to determine money supply
Monetary Policy
Demographic cohort following Generation X
Millennials
Examination of additional benefits compared to costs
Marginal Analysis
Process of planning marketing strategies
Market Planning