Surplus
Printed, paid presentation of ideas, goods, or services in an outdoor space
Billboard Advertising
Company authorized to act as a separate entity from its owners
Corporation
Building client relationships, customer loyalty, and brand value through marketing strategies
Customer Relationship Marketing (CRM)
Using electronic device to steal credit card numbers
Credit Card Skimming
Managers make decisions with input from employees
Democratic Management Style
Product value based on consumer's expectation
Consumer Perception
Systematic approach to estimating strengths and weaknesses of alternatives
Cost-benefit Analysis
Rivalry between businesses to attract customer dollars
Competition
Giving money or favor to influence someone in a position of trust
Bribery
Image and personality of a product or service
Brand
Funding a project by raising small amounts of money from a large number of people
Crowdfunding
Selling technique where objections are turned into reasons for immediate purchase
Boomerang
Removal of funds from a customer's bank account for payment
Debit
Document establishing defining aspects of a creative piece of work
Creative Brief
Condition that puts a company in a favorable business position
Competitive Advantage
Tendency of consumers to continuously purchase one brand's products
Brand Loyalty
Keeping information secret
Confidentiality
Widely available consumer items purchased frequently with minimal effort
Convenience Goods
Amount of money added to wages based on good performance
Bonus
Arrangement to purchase now and pay later
Credit
Tool for tracking customers' spending patterns and designing targeted advertising campaigns
Customer Loyalty Program
Measures the change in price over time of specific retail goods and services
CPI
Business with a physical location to sell products to customers
Brick and Mortar
Amount of a good/service that a consumer will purchase at a given price
Demand
Gathering and measuring data in a standardized manner
Data Collection