Vocabulary
Demographics
statistical data relating to the population and particular groups within it.
Yellow Journalism, the Pulitzer Prize
What is Joseph Pulitzer Famous for?
What is Steve Jobs famous for?
Pioneer of personal computers found in homes, co-founded Apple Inc.
Describe the Bechdel Test
a measure of the representation of women in fiction. It asks whether a work features at least two women who talk to each other about something other than a man.
In Grunig's Model of Public relations 2, who said, " let the public be informed"? (Hint, he was one of the people questions)
Ivy Lee
Psychographics
we start to ask you to better understand why you do the things you do
When you shopped what did you like, what did you not like, did you learn something about it on tv? What’s going through your head when you are making decisions
What is Alan Turing famous for?
He was a brilliant mathematician who broke the German secret code during WWII-- Enigma (a type of enciphering machine). He then invented the 'Bombe,' a machine that helped reduce the wokr of the code breakers
What is Dorothy Vaughn famous for?
NASA (but not…) race to the moon, one of the first people to recognize the power of computing (with the IBM) she self taught herself how to use it and became the top computer tech with the IBM. She championed moving from human power to computing power
what city has the worst digital divide in the US?
Washington DC
What theory tells us that the media injects its messages straight into the minds passive audience and the audience interprets the message exactly the way it was meant to be read?
Hypodermic Needle Theory/ Magic Bullet Theory
Yellow Journalism
take a story and over dramatize it; sensationalism of a story, used in part to shed light on social issues. Joseph Pulitzer and William Randolph Hearst were famous for this.
What is Ida Wells famous for?
an African-American investigative journalist, educator, and an early leader in the civil rights movement. She was one of the founders of the National Association for the Advancement of Colored People (NAACP), and started an anti-lynching campaign
What is Tim Berners-Lee famous for?
Inventor of the World Wide Web, created created hypertext transfer protocols (http)
What term ACT was inspired by the titanic and requires wireless operators to be licensed
Radio Act of 1912
Media Concentration
Ownership in fewer hands
Dominant Culture Vs Bounded Culture
Dominant: Holds Sway with the majority of people, societal norms
Bounded: smaller, less powerful, groups with specific but not dominant cultures
Bounded Cultures push Dominant Cultures for change
What is Stephen Wozniak Famous for?
American engineer, programmer, philanthropist, he co-founded Apple Inc.
Who invented Facebook?
Mark Zuckerberg
Federal Trade Commission- it regulates and watches over ad agencies to make sure they are telling the truth
Media Conglomeration
Ownership in larger, nonmedia hands
USP
Unique Selling Propositions
Founder of modern public relations, worked with the Rockefeller family, thought the public should be informed (Grunig's Model of Public Relations 2)
What is Paul Baran famous for?
He was the Polish-American engineer who pioneered the development of computer networks
Grunig has four models of public relations. Name all four of them.
1. Press Agentry
2. Public Information
3. Two-Way Asymmetrical
4. Two-Way Symmetrical
Hard News versus Soft News
Hard News: fast paced, business, politics, international news
Soft News: Commentary, entertainment, lifestyle