Chapters 1 & 2
Something a person thinks is true.
What is Belief?
How trustworthy the speaker seems.
What is Credibility?
What your speech is about.
What is Topic?
Numerical information.
What are Statistics?
A physical thing discussed in a speech.
What is an Object?
The way a message is sent.
What is Channel?
How useful the source is to your topic.
What is Relevance?
A speech designed to change minds or actions.
What is Persuasive Speech?
A story used to communicate an idea.
What is Narrative?
Making information easy to understand.
What is Clarity?
Using communication to influence others.
What is Rhetoric?
Knowing what is right and wrong.
What are Ethics?
A plan showing the structure of your speech.
What is Outline?
Gives the audience a map of the speech.
What is Preview Statement?
Persuasion through credibility/trust.
What is Ethos?
WHAT they think/feel (Audience attitudes, beliefs, and values)
What are Psychographics?
How qualified the source/author is
What is Authority?
Making a broad topic more specific
What is Narrowing?
Explains why the topic matters to the audience
What is Relevance Statement?
Adjusting information for your audience.
What is Audience Adaptation?
S-A-M-C-F-N-C
What is
Speaker, Audience, Message, Channel, Feedback, Noise, and Context?
Failing to give credit for specific information
What is Incremental Plagiarism?
A verbal clue showing where you are
What is Signpost?
Examples + Stories + Statistics + Testimony = "???"
What is Support?
A five-step persuasive speech pattern.
What is Monroe's Motivated Sequence?