What is making the right merchandise available at the right store?
Tailoring Assortment
100
What is it called when a customer agrees to share their information?
Opt In
100
What is the value that brand image offers retailers?
Brand Equity
100
What is an uncoordinated channel where retailers and vendors do not coordinate supply chain activities?
Bullwhip Effect
100
What is used for adjacencies for displaying merchandise, or joint promotions?
Market Basket Analysis
200
Who is considered to be the most important part of the supply chain?
Retailers
200
What is based on the philosophy that retailers can increase their profitability by building relationships with their better customers?
CRM
200
What are coupons, rebates, and premiums examples of?
Sales Promotions
200
What allows an object or person to be identified at a distance using radio waves?
RFID
200
What is efficient and effective integration of suppliers, manufacturers, warehouses, stores, and transportation intermediaries into a seamless value chain?
Supply Chain Management
300
What is the process of moving returned goods from the customer for the purpose of capturing value or proper disposal?
Reverse Logistics
300
What is a process of not selling to unprofitable customers?
Lead Out
300
What does a strong brand image enable retailers to do?
Charge Higher Prices
300
What is a system in which retailers receive orders from customers and relay these orders to vendors, and then the vendors ship the merchandise directly to the customer?
Drop-Shipping
300
What is Gap -> Gap Kids?
Brand Extension
400
What is a document which tells the distribution center what is specifically shipped and when it will be delivered?
Advanced Shipping Notice (ASN)
400
What is the first step in the CRM process?
constructing a customer database
400
What is the best method for determining how much should be spent to accomplish a retailers objectives?
Marginal Analysis
400
What is a method of delivering merchandise to stores in which stores distribute merchandise directly to the stores?
Direct Store Delivery
400
What is completing a transaction via cell phone?
Mobile Commerce
500
What is net profit margin x asset turnover?
Return on Assets
500
What doesn't consider the differences among the 80% of customers in the "rest" segment?
The 80-20 Rule
500
What is the most important step in planning the retail communications program?
Allocate Budget
500
What occurs when consumers indicate they know the brand when the name is presented to them?
Aided Recall
500
What is percent of customers purchases made from that specific retailer?