hotal
Which is a component of the lodging industry
A
Campsites
Which are components of the travel industry
C
Airlines, rental cars, and trains
Which is a characteristic of a destination’s off-season
Tourism is low.
Which advertising medium should a tour operator use to reach selective local audiences at low costs?
D
Radio
Which type of advertising is a resort using when it sends a postcard to its former guests?
B
Direct mail
acob went to New Orleans, Louisiana to see family at several reunions. Which factor prompted Jacob to travel to this destination
D
Heritage tourism
Which segment of the hospitality industry focuses on providing travelers with sleeping accommodations
B
Lodging
A group traveled to Haiti to help rebuild homes that were destroyed by a natural disaster. Which type of tourism took place
D
Voluntourism
Regency Hotel sent a special offer via “Tweet” to its Twitter followers. Which method of marketing communications was used
C
Social media
What is the primary goal of promotion in the hospitality and tourism industry
D
To create product demand
If Tony wants to enjoy and support maintaining the natural environment, in which category of tourism will this happen
A
Ecotourism
Which is a component of the hospitality industry that focuses on meeting tourists’ transportation needs
A
Travel
Which segment of the hospitality industry focuses on planning different types of trips
B
Tourism
What is an important component of a hospitality business’s positioning strategy
D
Unique selling proposition
A tour wholesaler is developing a guided bus tour for 55– to 70–year–old couples with an income between $60,000 and $100,000. How is the tour wholesaler segmenting the target market?
B
Demographics
Pete learned that all the segments of hospitality and tourism impact one another and are hard to distinguish sometimes. Which characteristic applies to this relationship?
D
They are interrelated.
Which type of services do restaurants, banquets, and coffee shops provide to hospitality consumers
C
Food and beverage
Which type of tourist is interested in visiting attractions such as the Football Hall of Fame, Daytona International Speedway, and Yankee Stadium?
C
Sports fans
Which type of market segmentation is a tour company using when it focuses on developing Alaskan tours and cruises
B
Geographic
Which type of marketing involves a 3–day cruise offering several culinary classes for women who enjoy cooking Italian food
D
Niche
Which destination is most likely to appeal to individuals who like to participate in cold-weather sports?
B
Colorado snow-ski resort
Which types of tours are likely to appeal to individuals who are active and athletic and enjoy taking physical risks
C
Adventure
Which segment of the hospitality industry focuses on providing its target market with entertainment and relaxation services
B
Recreation
How is a motel positioning itself when it emphasizes a good value and low rates
A
By price
What is the foundation of a unique selling proposition for a hospitality and tourism business
A
Differentiation