Marketing
What is a type of product information that salespeople can obtain from customers?
A) Cost to develop
B) Ways to use
C) Specifications
D) Ingredients
B) Ways to use
Campbell's Chicken Noodle, Cream of Mushroom, and Tomato soups are examples of __________ branding.
A) licensed
B) individual
C) private
D) family
D) Family
By setting marketing objectives, businesses are specifying:
A) what they want to achieve.
B) how they intend to make a profit.
C) how they intend to advertise.
D) what price they plan to charge.
A) what they want to achieve.
Because Nick is a high school student who does not have a lot of paid work experience, he should include his school activities and ____________ in his resume.
A) salary expectations
B) political views
C) volunteer work
D) physical characteristics
C) Volunteer work
Having an interested and enthusiastic outlook helps you define your own:
A) aptitudes.
B) personality.
C) environment.
D) credibility.
B) Personality
Ben recently purchased a phone. The manufacturer provided a form and a special code with the phone's packaging. Ben completed the form, copied his sales receipt, and mailed these items back to the manufacturer along with the part of the packaging that contained the special code. Within six weeks, Ben received a $50 check from the phone manufacturer. What type of sales-promotion technique was used?
A) Sweepstakes
B) Coupon
C) Warranty
D) Rebate
D) Rebate
Which of the following is an inappropriate behavior for a salesperson to demonstrate when interacting with a customer:
A) Problem solver
B) Informative
C) Controlling
D) Persuasive
C) Controlling
If a customer becomes angry, what can an employee do to resolve the conflict?
A) Match their interactions to that of the customer
B) Remain calm and listen closely to the customer
C) Interrupt the customer to correct them
D) Avoid making eye contact with the customer
B) Remain calm and listen closely to the customer
A business must __________ its information management needs.
A) prioritize
B) disclose
C) publish
D) minimize
A) Prioritize
Is it possible to have sales without making a profit?
A) Yes
B) No
C) Only in businesses which sell services
D) Only in businesses which sell goods
A) Yes
What is one of the main purposes of a business plan?
A) To provide research facts
B) To explain company goals
C) To develop credit policies
D) To list distribution methods
B) To explain company goals
Which of the following is an example of a business logo:
A) Starbucks ' rotating seasonal menu
B) Apple's thin and sleek iPhone design
C) Pepsi's red, white, and blue circle
D) Taco Bell's commitment to customer service
C) Pepsis red, white, and blue circle
Which of the following advertising media offers the easiest means to evaluate the effectiveness of an advertisement:
A) TV
B) Newspaper
C) Radio
D) Direct mail
D) Direct mail
All of the components of a well-designed print advertisement should present a:
A) humorous scenario.
B) unified message.
C) powerful opinion.
D) formal appearance.
B) Unified message
Which of the following is an external factor that could impact a business:
A) Decrease in advertising budget
B) Increase in online shopping
C) Decrease in production levels
D) Changes in advertising strategy
B) Increase in online shopping
The Loft Villa resort received a positive review on social media from a customer. What should the resort do to enhance the customer's experience further?
A) Offer a discount on the customer's next stay
B) Respond quickly and apologetically
C) Post frequently to capitalize on the opportunity
D) Search for customer trends
A) Offer a discount on the customer's next stay