General CTECS
SMART goals stands for
Specific, Measurable, Achievable, Relevant, and Time Bound
Segmentation based on where consumers live (Ex: Region, Climate Zone, Cities, States, Countries, Etc) has to do with (Blank) Segmentation
Geographic
True or False: A Marketer should use multiple parts of market segmentation to make a comprehensive and more specifically tailored ad for consumers
True
Not all risks can be avoided but they can be mitigated (or limited). This is known as:
Risk management
How many more days of school do we have until Thanksgiving Break starts? (Excluding today)
4 for even day, 3 for odd
Between a Vision and Mission statement, which statement holds the company's goal or purpose?
Mission Statement
Things like Age, Gender, Income, Marital Status are some of the categories used to describe people for (Blank) Segmentation
Demographic
In order to stand out from the competition, manufacturing businesses need to (blank) their new products
Improve
Researching competing businesses and consumers is known as (Blank) research
Market Research
What coin is being discontinued?
Penny
What kind of statement involves stating HOW a company wants to achieve its goals? Mission or Vision?
Vision
This type of segmentation has to do with analyzing consumer behavior and what they typically purchase
Behavioral
What kind of a business is Apple?
Merchandise, Manufacturing, Service, or Hybrid?
Hybrid
Anything that can help you do business or has economic value is known as an:
A school-related example would be a pencil used to write down an answer
Asset
What is the meaning of life, the universe, and everything according to Douglas Adams?
42
Scenario planning helps a company plan for events in the (Blank)
Future
Don't call the psychologist just yet, but this type of segmentation has to do with considering a consumer's values, beliefs, personality, and how they think.
Psychographics
Dividing markets into more specific, distinguished groups to make a more personalized experience for consumers is called:
Market Segmentation
The reason companies do performance reviews is:
Analyze performance and check for how to improve
If a train leaves Chicago at 6PM traveling at 50 mph and is traveling 300 miles away to St. Louis, at what time will the train arrive?
12AM Midnight
What does SWOT stand for?
Strength, Weaknesses, Opportunities, and Threats
Market Segmentation allows for marketers to make a more specific targeted ad or a more general, broad ad to make a more personal connection with consumers?
Specific and Targeted
Demonstrating expertise and value is important for establishing credibility and among the 4 types of businesses, its most important for the (Blank) business
Service
What kind of "KPI" (Key Performance Indicator) would a business use to evaluate its success?
Amount of goods sold, Revenue, Conversions, Inventory etc.
How many days has it been since the last time Mr. Lee was called "Unc"?
1