Sponsorship Risks
When a business tries to associate with an event to gain recognition as a sponsor, even though it is not?
Ambush Marketing
When a company decides to sponsor a person playing a sport? They are sponsoring an . . .
Athlete
What is it called when businesses build their marketing activities around their initial investment?
Exploiting the Sponsorship
What does the business hope to achieve through sponsorship?
Sales
At a skateboarding tournament, gold sponsors might receive 40 free tickets to the event. What are these benefits called?
Perks
When too many sponsors can spoil it for the whole group?
Sponsorship Clutter
When a company decides to sponsor a marathon? They are sponsoring an...
Event
What channel is most likely being used when businesses build online engagement around their event?
Social Media
What do sponsors want to accomplish by putting their company logos on NASCAR automobiles?
Brand Awareness or Recognition
Lavish tents surrounding a golf course or luxury suite boxes allow sponsors to bring in clients and do what kind of marketing?
B2B Marketing
Sponsors of major league sports can lose valuable public exposure when the players go on strike due to ___________ ___________?
Labor Disputes
International
In marketing, it is important to form relationships. What is the relationship between the sponsor and the sport/event entity being sponsored called?
Partnership
What may happen that would make a business who originally did not want to sponsor an event, change their mind and become a sponsor?
Competition
If Nike is the only sponsor used for the Panthers, Nike is considered to be a(n) ___________ sponsor.
Exclusive
What is it called when followers of sponsors post comments that negatively reflect the company?
Social Media Hijacking
Athletes, Teams and Leagues are examples of
Sport Entities
What are the top 3 leading beverage brands in sport sponsorships in the past year?
Coca Cola, Pepsi Co, Anheuser-Busch
If a marathon also gets mentioned on the local TV station, this sponsorship is receiving what?
Media attention
Name three groups that benefit from sponsorships?
Sport/Event entities
Sponsors
Fans
This risk is associated with the team's record?
Losing Streaks
When a company (like Vans) decides to create an entirely new sport/event entity, this is referred to as...
Owning an event
How is sponsorship for a business measured?
Return On Investment
Anheuser-Busch invest hundreds of millions in sponsorship every year on football and motor racing. Who are they trying to reach?
Their Target Market (new customers)
Who benefits the most from a sponsorship?
The Sponsor