2.03
2.05
1.06
1.08
3.01
100
What kind of goals should sports or event marketers set if they have the appropriate data? A Open-ended B Realistic C General D Broad
What is B Realistic
100
Sporting goods businesses often gather marketing information to accomplish which action? A Identify trends B Obtain licensing contracts C Gain the respect of competitors D Adjust credit ratings
What is A Identify trends
100
A characteristic of an event is that it is produced and consumed in which situation? A During planned intervals B At the same time C By the same group of people D In unemotional ways
What is B At the same time
100
When a customer places an order by telephone, it should include detailed information concerning the order. The salesperson should perform which action? A Refer the customer to the manager B Remember what the customer is saying C Write down the information D Tell the customer to order in person
What is C Write down the information
100
The promoters of an extreme-sports weekend would most likely target which demographic group? A Professional athletes B Older men, ages 40–50 C Business executives D Young men, ages 12–34
What is D Young men, ages 12–34
200
Sporting goods businesses often gather marketing information to accomplish which action? A Identify trends B Obtain licensing contracts C Gain the respect of competitors D Adjust credit ratings
What is A Identify trends
200
A sports or an event organization that wants to obtain information about the population in a certain geographic location might use which source? A Government sources B Telephone surveys C Primary databases D Personal questionnaires
What is A Government sources
200
Surrounding communities benefit from professional sports teams by which action occurring? A Endorsing local political candidates B Attracting tourist dollars C Hiring handlers to make sure athletes behave D Making seat licenses available to season ticket holders
What is B Attracting tourist dollars
200
What do some professional sports teams do to promote renewed interest in a team that is losing support from fans? A Redesign logos B Increase prices C Send newsletters D Change sponsors
What is A Redesign logos
200
What should a sport or an event do in order to be successful? A Earn maximum profits B Generate favorable press C Satisfy customer wants D Promote popular causes
What is C Satisfy customer wants
300
Which is an example of a secondary source of data that a sports or an event marketer can obtain internally? A Magazine article B Trade journal C Government website D Sales report
What is D Sales report
300
Which internal records might a business use to analyze information regarding customer satisfaction levels? A Expense reports B Debit receipts C Credit reports D Comment cards
What is D Comment cards
300
Which is a characteristic of the sports or event industry? A Manages a worldwide media network B Communicates with a limited audience C Provides products that are different for each consumer D Employs only those people who have athletic ability
What is C Provides products that are different for each consumer
300
Which are the most important considerations when designing a logo for a basketball team? A Mascot and team size B Team name and team size C Team colors and team name D Location and mascot
What is C Team colors and team name
300
A sporting-goods store reviews its sales records to determine if it should continue carrying snowboards. How is the store using the marketing information? A To schedule deliveries B To monitor employee performance C To make product-management decisions D To evaluate vendor relationships
What is C To make product-management decisions
400
What is one way that sports or event marketers use marketing information? A To develop new products B To determine credit scores C To change economic trends D To prepare sales invoices
What is A To develop new products
400
One way for the WSC Swim and Racquet Club to obtain primary information about the quality of its facilities, and the level of its services is by completing which action? A Reading industry publications B Surveying the club members C Viewing the websites of competitors D Collecting promotional literature
What is B Surveying the club members
400
One characteristic of event marketing involves promoting and selling which product or service? A Tangible product B Unique experience C Nonperishable item D Physical appeal
What is B Unique experience
400
Which statement is true regarding sports marketing? A Corporations sponsor sporting events to decrease their brand recognition. B The distribution of licensed sports apparel is an effective way to create team and brand awareness. C The use of high-profile athletes to endorse products does not increase brand recognition. D Sports marketing encompasses only the radio and television media.
What is B The distribution of licensed sports apparel is an effective way to create team and brand awareness.
400
An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have which resource? A Past experience B Athletic ability C Leisure time D Disposable income
What is D Disposable income
500
The Fit and Lively Fitness Center wants to increase its membership, so it is planning to run a television ad to promote lower membership fees for a limited time. If the target audience is 939,000 16- to 36-year-old females, and 313,000 of the target audience is exposed to the message, what is the percentage of reach for a local cable-television advertisement? A 36 B 33 C 39 D 30
What is B 33
500
What is the percentage of reach for a local radio sporting-goods advertisement if the target audience is 875,000 18- to 30-year-old males and 303,500 of the target audience is exposed to the message? A 36 B 40 C 35 D 30
What is A 36
500
A radio station sells a 30-second spot for $500. If the number of listeners is 200,000, what is the cost per thousand (CPM)? A 50 B 5 C 25 D 2.5
What is D 2.5
500
An advertiser spent $117,000 for 12 television spots with a total of 240 GRPs (gross rating points). What was the cost per GRP? A $975.5 B $585.5 C $712.5 D $487.5
What is D $487.5
500
Which decreases the costs to a business of using newspaper advertising? A Color requirements B Sliding-scale rates C Preferred position D Split-runs
What is B Sliding-scale rates
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