Gender Roles in Adv.
Generalized beliefs about the traits and roles of women and men
What are gender stereotypes?
The three phases of producing a white paper
This writing style clearly states who performs an action.
What is active voice?
This title format begins with “How to.”
What is a how-to title?
Media designed and delivered to reduce its environmental impact.
What is sustainable media?
This research method examines ads and records what appears in them
What is a content analysis?
This planning tool becomes a full paper during the first draft.
What is a white paper outline?
A collection of writing and visuals saved for inspiration.
What is a swipe file?
"5 Ways to Build Trust Through Influencer Ads” uses this title format.
What is a numbered-list title?
These two organizations published The Rise of Sustainable Media.
Who are Dentsu International and Microsoft Marketing?
This approach combines findings from multiple studies.
What is a meta-analysis?
You ask someone to check whether your draft is clear and fits its audience during this step
What is feedback?
These tell readers what each section covers.
What are headings?
Naming “marketing executives” in a title identifies these people.
Who are the target readers/audience?
This research method collected responses from 24,068 adults across 19 countries.
What is an online survey?
This theory suggests people may respond positively to portrayals that match their expectations.
What is congruity theory?
adding in the revised text and adding visuals to your white paper
What is the second draft?
A short phrase from the page displayed in larger text.
What is a pull quote?
These searchable words help readers find your paper.
What are keywords?
The survey measured these plans to buy, which do not prove actual purchases.
What are buyer intentions?
This theory suggests repeated portrayals over time may shape what viewers consider normal.
What is cultivation theory?
The main priority that your paper must have before submitting
What is a purpose/main argument?
Restating a source’s ideas in your own words while keeping its meaning.
What is paraphrasing?
Showing a possible title to its intended audience before choosing it.
What is testing titles?
This recommendation asks businesses to use lower-carbon media and estimate each campaign’s environmental impact.
What is take technological responsibility?