definitions
define share audience.
the share of the total audience in the country who watch a program for entertainment purposes.
what is the comparison of the screen quota of any program with the quota that supports in broadcast channel?
generic exploitation rate.
put an example of rating
a program has an average audience of 4,4M viewers. what is the rating of the program? Well, a simple division or rule of three: if the consumption universe is 44,4M and the audience of a program is 4,4M --> 10%
the reach audience is the share of the total population of the country who watched a program within a given time period for an entertainment or advertising purpose.
what is the indicator used to measure the income of a media company compared to the percentage of audience it has??
power-ratio.
put and example of loyalty.
if the cumulative audience of a program is 6M viewers and the total number of viewers is 3M viewers. What is the loyalty rate? A rule of three: 6M is 100; 3M will be X. Or divide the average audience by the cumulative audience. In other words, half of the viewers who tuned in to the show have seen it from start to finish.
define average audience.
the average number of viewers who watch a program considered from start to finish, from the first to the last minute.
what is the total audience in the country who watch a program for entertainment purposes from TV, radio¡, print and digital media??
share audience
put an example of exploitation rate.
if "cuéntame cómo pasó" you get 50% of screen share and La1, your broadcast station, reaches 25% of screen share, you can say that the generic profit index of Cuéntame your station is 200%.
define rating.
it is the percentage of viewers who watch a program, a channel... as a percentage, in relation to the potential universe of consumption. The rating measures the same concept as the average audience, total number of average viewers, but expressed as a percentage.
what is the average number of viewers who watch a program considered from the start to finish, from the first to the last minute??
average audience
define loyalty.
what is the percentage of viewers who watch a program, a channel..., as a percentage, in relation to the potential universe of consumption?
rating