POTPOURRI
LINK STRATEGIES
BEGINNING WITH 'C'
INSTANT BOOK
FORUM PARK
100
True or false: Clicking on a hashtag in a tweet gives you a real time feed of all tweets using that hashtag?
True
100
________________ is the text that appears in a hyperlink and can be clicked to open the target web page?
Anchor Text
100
__________ is the amount you earn each time a user clicks on your ad?
(CPC) cost per click
100

________________ is a post already on your business, & for a fee, can appear higher up on your audience’s News Feeds

A Boosted post
100
__________is a regular updated website written in a conversational style?
A Blog
200
what does USP stand for and what is the USP of your product
Unique Selling Proposition
200
A ___________________ is an HTML tag element (usually a blue link) that is able to take a user from site-to-site or from page-to-page.
Hyperlinks
200
_______ are defined as how many times an ad is viewed ?
(CPM) cost per thousand impressions
200

____________________ is where you see how your ads are performing; make changes to your ads; target your ads to people you care about; set your budget; & view billing history

= Ads Manager 

200
Name two reasons to choose paid blog hosting.
-Ability to use your own domain -More custom options -Better SEO Ability -Paid hosting is not that expensive -No Ads on your site -Unlimited Bandwidth and Email Accounts -Unlimited Websites Allowed -Ability to use plugins
300
Twitter recommends how many hashtags to a Tweet?
1-2
300
What’s the Difference Between a Keyword & Key phrase?
-A keyword is a single word key phrase (related to your business) that you use to conduct a search -A key phrase is a combination of keywords used to conduct a search
300
________ is when payment by advertisers is made only if qualified actions such as leads, sales, or registrations occur?
(CPA) cost per action or acquisition
300

As of December 2015, Facebook had how many active users? (Find response in textbook).

1.59 Billions

300
What are downsides to a free Blog Accounts?
-Limited Templates -No Plugins -Limited Bandwidth -Limited Templates -Does not boost SEO -No Access to free themes
400
What is the online marketing success mantra?
Strategy First, Execution Second!
400
___________________ is a measure of how many websites are pointing hyperlinks at another website.
Link Popularity
400
_________ is an agreement in which a company hosts a registration form where multiple other companies can collect new subscribers from them?
Co-registration
400

What are three Benefits of running your ad on Facebook & Instagram together?

 Simplicity

 Optimization

 No Instagram account needed


400
What are WordPress Plugins?
A software that allows you to add custom functions and features to your website, so that you can tailor it to your specific need
500
Social media collaboration transforms consumers to ___________?
Prosumers
500
What are the 4 most effective link building strategies?
-Content Creation & Promotion -Submissions -Reviews & Mentions -Links from Friends & Partners
500
Promoted Tweet is priced on a _____ Basis?
(CPE): cost per engagement basis. when someone retweets, favorites, expands, clicks on, replies to, or follows you from the tweet.
500

What’s the difference between a Facebook Page and a Facebook Group? 

Facebook Pages enable public figures, businesses, organizations to create a public presence on Facebook. 

Facebook Groups are for groups that share common interest i.e “church groups”. 


500
Name four types of Blogs that enhances sales:
Comparisons, Problems, New Uses, User Stories
M
e
n
u