Importance of Communication
Key Messages and Actions
Beef Lifecycle
Raising Cattle Practices
Sustainability and Health
100

What is as crucial as the message itself when communicating?

How a message is delivered

100

What is a key message regarding beef safety?

Ensure healthy, safe products

100

Where do cows give birth?

Cow/Calf farms and ranches.

100

What two main diets are used to raise cattle in the U.S.?  

Grass and grains.

100

 What commitment does the beef community make regarding sustainability?

Acting as stewards of the land for future generations.

200

What percentage of the American population has little daily connection to farming or ranching?

Over 98%.

200

Who is quoted saying, “People don’t care how much you know until they know how much you care”?  

Theodore Roosevelt.

200

 At what age and weight are calves typically weaned?  

7-8 months, weighing around 500 pounds or more.

200

What is the term for the process of separating a suckling calf from its mother?  

Weaning.

200

How is beef regarded in relation to a healthy diet?  

As part of a healthy, sustainable diet offering essential nutrients.

300

Which two initiatives challenge traditional beef consumption?

 "Meatless Monday" and "Veganuary."

300

How does the beef community view animal care?

Provide proper care through training.

300

What type of diet do stockers and backgrounders primarily have?

Grass, hay, and other plant-based feeds.

300

What is the busiest time of year for cattle, marked by giving birth?

Calving Season.

300

What are the four types of beef choices available to consumers?  

Grain-Finished, Grass-Finished, Organic, and Natural.

400

What should advocates do to engage with consumers?

Engage in conversations.

400

What role does the beef community believe they play in sustainability?  

Acting as stewards of the land.

400

What is the average duration cattle spend in feedyards before harvest?  

4-6 months.

400

Name one benefit of raising cattle on grass.

Protecting natural resources.

400

Is there any nutritional difference among the various types of beef offered?  

No, all beef options have similar nutritional benefits.

500

Name one of the two guiding principles for advocates in the beef community.

We Care" or "We Are Capable."

500

Name one community contribution of farmers and ranchers.  

Creating jobs, caring for the environment, supporting local businesses, preserving rural culture, or ensuring a stable food supply.

500

Who specializes in humane handling and animal behavior?  

Dr. Temple Grandin.

500

What practice in animal care is guided by veterinarians?

Proper herd and health management.

500

What overarching goal do farmers and ranchers strive for?

Ensuring a stable food supply.



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