Danish Pharma Industry
The largest pharma company in Denmark
Who is Novo Nordisk ("Novo" or "Novo Foundation" also accepted)
Largest pharma company worldwide (based on 2024 revenues)
Who is Johnson & Johnson
Class of substances that can be used for infections which were invented in 1928 by a coincidence by Alexander Fleming
What is penicillin(s)
The name of Swedish pharmacy tender system
What is "Periodens Vara" (also accepted "PV" as term)
The group of professionals which pharma companies may target pharmaceutical marketing to
Who is Healthcare Professionals (also accepted as "HCPs" or "sundhedspersonale" in Danish)
One of the few global players having a sole CNS / brain disease focus, originally founded and still headquartered in Denmark
Who is H. Lundbeck A/S (also accepted as "Lundbeck")
Name three top 10 pharma companies (based on 2024 revenues)
Who is
1. Johnson & Johnson (J&J) - $85.2bn
2. F. Hoffmann-La Roche (Roche) - $66.4bn
3. Merck & Co – $60.1bn
4. Pfizer – $58.5bn
5. AbbVie – $54.3bn
6. Bayer – $51.9bn
7. Sanofi – $46.9bn
8. AstraZeneca (AZ) – $45.8bn
9. Novartis – $45.4bn
10. Bristol Myers Squibb (BMS) - $45.0bn
The last clinical phase of drug discovery before a regulatory dossier can be submitted authorities
What is "Phase 3"
Required document issued by a local medicines agency to grant marketing of a drug
What is a Marketing Authorisation ("MA" also accepted)
Name a minimum of two healthcare professional groups consulting patients that may be involved in dispensing of medicines/drugs
Who is
1. Doctors
2. Nurses
3. Dentists
4. Pharmacists
5. Pharmaconomists ("farmakonomer")
(6. Public officials potentially if involved in medicine evaluation bodies or the like)
Dermatology focused company headquartered in Ballerup, Denmark
Who is LEO Pharma ("LEO" or "LEO Foundation" also accepted)
Largest originator pharma player in the Nordics excl Iceland (based on 2023 in-market value sales)
Who is Novo Nordisk
A peptide hormone that regulate carbohydrate ("kulhydrat") metabolism - which was discovered in 1889 when doctors discovered a link between pancreas ("bugspytkirtlen") and diabetes
What is Insulin
How often the price is changed in Denmark in the pharmacy tender system (Medicinpriser.dk/"Taksten")
What is after each 14 days (every 2nd week, every 14th day, on bi-weekly basis or similar term also accepted)
Drug maker in the US that was sued in multiple states - and went bankrupt - due to the illegal methods used for marketing of their opioid product Oxycontin
Who is Purdue Pharma (Munidpharma also accepted as the international division)
Biologics manufacturer with a production facility in Søborg, Denmark, and originally founded in Denmark, but later acquired by a Japanese company
Who is AGC Biologics ("CMC Biologics" is former name, but also accepted)
Company that invented the substance Vancomycin among many other anti-infectives
Who is Eli Lilly
The first known anaesthesia which was discovered in 1799, as it was described how this gas could be used to numb the body prior to surgery
What is nitrous oxide (also known as "laughing gas" or "lattergas in Danish)
Business school term for applied mathematics that provides tools for analyzing situations in which parties/players make decisions that are interdependent and causing each player to consider the other player's possible strategies in formulating pricing strategy
What is "Game Theory"
Name of Danish Pharma Industry Association (LIF) organ that determines ethical guidelines for pharma compliance and marketing - and ultimately is responsible for controls and sanctions, including fines
Who is ENLI
Danish small biotech innovator listed on the stock exchanged that base research generally on peptide-based medicines in obesity, rare diseases, chronic inflammation and type 1 diabetes
Who is Zealand Pharma
Company that was founded in 1880 as Burroughs Wellcome & Company
Who is GSK (Burroughs Wellcome & Company later merged with Glaxo to form Glaxo Wellcome and merging then later again with SmithKline Beecham to ultimately form GlaxoSmithKline or GSK)
The first class of cancer chemotherapy drugs invented in the 1940s based on German discoveries from chemical warfare during World War I (two drugs classes accepted)
What is nitrogen mustards also known as "mustard gasses" or folic acid antagonists (both approved as answers)
Pricing of goods and services whose brand and/or detailed information is hidden during the sales process
What is "Opaque Pricing"
Company involved in largest US drug related lawsuit ever which resulted in US$ 3bn settlements ($1bn criminal and $2bn in civil settlements) relating to the drugs Avandia, Wellbutrin, Paxil, Advair, Lamictal, Zofran, Imitrex, Lotronex, Flovent and Valtrex
Who is GSK