Reimbursement
Marketing Messages
Label
Operations
General
100

The CPT code used in billing that describes a procedure which involves fulguration or treatment of a minor lesion or lesions. The size should be less than 0.5 cm. This code also includes biopsy of the bladder, if performed.

What is 52224?

100

The percentage of recurrent patients that were detected only with Cysview, at surveillance with a flexible cystoscopy.

What is 21%?

100

The most common adverse reaction; reported in 2% of patients.

What is bladder spasm?

100

The CRM platform used by Photocure to log calls and track information about accounts and customers.

What is Salesforce?

100

Driving change in Bladder Cancer

What is our Vision?

200

The CPT code used to bill for fulguration and/or resection of a small bladder tumor or tumors; currently does NOT qualify for CMS complexity adjustment.

What is 52214?

200

The interactive sales tool used to discuss BLC with Cysview with most urologists.

What is the Interactive Visual Aid (IVA)?

200

Patients with porphyria, gross hematuria, or known hypersensitivity to hexaminolevulinate or aminolevulinate derivatives.

What are contraindications to Cysview.

200

The main storage platform for collaborating and sharing documents and presentations.

What is SharePoint?

200

One of our core values that encourages us to embrace creativity, inspire our colleagues and walk the extra mile and have fun.

What is Passion?

300

The code added as an individual line item and used to indicate Adjunctive Blue Light Cystoscopy with Fluorescent Imaging Agent.

What is C9738?

300

In the OR, patients with additional Ta/T1 tumors found only with Cysview

What is 16%?

300

Catheters made of ___________, _________ or _________________ can be used to instill Cysview.

What are vinyl, latex and silicone?

300

The personal cloud storage that makes files accessible from multiple platforms wherever you are.

What is OneDrive?

300

Patients

Physician

Process

Promotion

What are the 4 Ps

400

The code that is added as an individual line item and is used to indicate the injection of Hexaminolevinulate.

What is A9589?

400

The percentage of patients that were detected only with Cysview, with CIS tumors in the OR

What is 35%

400

In the Flex study, out of 63 patients, the number of patients that had recurrence seen only with Blue Light Cystoscopy with Cysview.

What is 13?

400

The Learning Management System used by Photocure for housing new-hire training and coaching challenges for ongoing development.

What is BrainShark?

400

This slogan is attached to the Photocure logo, is the key visual brand element and should always be used in corporate material.

What is the bladder cancer Company?

500

Commonly referred to as DRG, the Diagnosis Related Group is a patient classification system that standardizes prospective payment to hospitals and encourages cost containment initiatives during an ___________________ stay.

What is inpatient?

500

Will be the standard of care for NMIBC detection

What is Cysview?

500

Protoporphrin IX (PpIX) and Photoactive porphyrins (PAP) are reported to accumulate preferentially in neoplastic cells as compared to normal epitheium, partly due to ________________________ in the neoplastic cells.

What is altered enzymatic activity?

500

The cloud-based platform that houses all of Photocure’s Cysview electronic marketing material to be used on any device.

What is BigTinCan?

500

Without these numbers a new customer can not be set up

What are the DEA and State License numbers?

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