Advertising Industry
Types of Advertising
People in Advertising
Structures of Agencies
Misc.
100
What are companies that sponsor advertising for themselves and their products?
Advertisers
100
What are companies that operate in one part of the country and market exclusively for that region?
Regional Advertisers
100
What are people who create the words and concepts for ads and commercials?
Copywriters
100
What is the organization of an ad agency into departments based on function: account services, creative services, marketing services and administration?
Department System
100
What are art/computer studios that employ specialists who understand the intricacies of HTML and Java programming languages and can design ads and Internet Web pages that are both effective and efficient?
Web Design Houses
200
What are independent organizations of creative people and businesspeople that specialize in developing and preparing advertising plans, advertisements and other promotional tools for advertisers?
Advertising Agencies
200
What is advertising by businesses within a city or county directed toward customers within the same geographic area?
Local Advertisers
200
Who is the individual within the advertiser's company who is assigned the authority and responsibility for the successful marketing of a particular brand?
Brand Manager
200
What is the department often structured by product, advertising sub-function, end user, media, or geography?
Centralized Advertising Department
200
What is a hybrid discipline that bridges the gap between traditional research, account management, and creative direction whereby the agency people represent the view of the consumer in order to better define and plan the client's advertising program?
Account Planning
300
What are people and organizations that assist both advertisers and agencies in the preparation of advertising materials such as photography or production?
Suppliers
300
What is a type of retail advertising designed to stimulate the movement of particular merchandise or generally increase store traffic by placing the emphasis on special reduced prices?
Sale Advertising
300
Who are managers who supervise account executives and who report to the agency's director of account services?
Management (Account) Supervisors
300
What is the department in an advertising agency that coordinates all phases of production and makes sure everything is completed before the deadline?
Traffic Department
300
What is the process of building and reinforcing mutually profitable relationships with employees, customers, other stakeholders, and the general public by developing an coordinating a strategic communications program that enables them to make constructive contact with the company/brand through a variety of media?
Integrated Marketing Communications (IMC)
400
What is the group that sells time (on radio and TV) and space (in print, outdoor) or both (digital media) for delivering the advertiser's message to the target audience?
Media
400
What is the sharing of advertising costs by the manufacturer and the distributor or retailer?
Cooperative Advertising
400
Who are along with graphic designers and production artists, individuals who determine how the ad's verbal and visual symbols will fit together?
Art directors
400
What is the organization of an ad agency into a number of little agencies or groups, each with various people required to meet the needs of the particular clients being served by the group?
Group System
400
What is an organization that specializes in purchasing and packaging radio and television time?
Media-Buying Service
500
What is the difference between an advertisers and an advertising agency?
Advertisers are companies that sponsor advertising for themselves and their products. Advertising agencies are independent organizations that specialize in developing and preparing advertisements for advertisers.
500
What is a type of advertising that attempts to obtain favorable attention for the business as a whole, not for a specific product or service the store or business sells?
Institutional Advertising
500
Who is responsible both for managing all the agency's services for the benefit of the client and for representing the agency's point of view to the client.
Account Executives
500
What is the establishment of advertising departments by products or brands or in various divisions, subdivisions, subsidiaries, countries, regions, or other categories that suit the firm's needs, which operate with a major degree of independence?
Decentralized System
500
What is a method of compensation for ad agency services in which a retainer is based on a cost-plus-fixed-fees formula?
Straight-Fee (Retainer) Method
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