Business Environment
SWOT Analysis
Innovation
Distribution & Glabalization
Marketing & Advertising
100

What was the name of the quality manager that filed a lawsuit?

John Barnett

100

Name a strength of Boeing

  • Strong brand recognition
  • Wide range of products/services
  • Technological innovation
  • Strong supply chain
  • Strong market position
  • Strong research/development
100

How much does Boeing invest in research annually?

$3 Billion

100

How big is Boeing’s group suppliers?

Over 20k

100

What type of business is Boeing?

Aerospace

200

When did the quality manager file their lawsuit?

2017

200

Name a weakness of Boeing. 

  • High levels of debt
  • Dependence on global supply chain/economy
  • Over-outsourcing
  • Labor issues
  • Unsafe/flawed designs
  • Poor reputation
200

What does Boeing highlight as a priority?

Research

200

How many universities does Boeing have a relationship with?

Over 50

200

What is the best way that Boeing markets itself?

By leading its field in innovation. 

300

What did Rachel Rasmussen file a lawsuit for?

Failure to protect her against harrassment

300

Name an Opportunity of Boeing

  • Expansion of partnerships
  • Expansion of space exploration technology
  • Enhancement passenger experience
  • Increasing demand for commercial airplanes
300

Name a sustainability program Boeing implemented 

Boeing’s EcoDemonstrator Program

300

What does Boeing heavily rely on to be outsourced?

Technology and Materials 

300

What does Boeing rely on to help its reputation as a transportation-based business?

Reliability/Safety

400

What was the department that investigated Boeing for the mistreatment of its employees?

National Transportation Safety Board (NTSB)

400

Name a threat to Boeing

  • Intensifying competition with Airbus
  • Economic downturns
  • Regulatory and safety concerns
  • Unreliable global supply chain
400

Name a sustainability initiative Boeing has

Sustainable Aviation Initiatives

400

When did Boeing achieve globalization?

The early 1900s

400

How does Boeing appeal to a wider consumer base?

Product variety 
500

What was the model of the Boeing plane that malfunctioned midair?

A Boeing 737 MAX

500

…name another strength of Boeing (I ran out of letters)

  • Strong brand recognition
  • Wide range of products/services
  • Technological innovation
  • Strong supply chain
  • Strong market position
  • Strong research/development
500

Name a single Boeing innovation project

  • Automated production processes
  • Advanced robots
  • AI quality checks
  • Autonomous spaceplane
500

Why did Boeing attempt globalization?

Manufactured planes for WW1
500
Why does Boeing put an emphasis on innovation with its marketing?

To appeal to investors

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