Moguls
Almost all media in the US is controlled by people who are older, male and...
What is WHITE?
Recently, this company took over Warner Brothers.
What is Paramount?
Her Fenty brand benefitted from a free superbowl performance.
Who is RIHANNA
This social media company started as a way to rate college girls' photos based on "hotness?"
What is FACEBOOK?
What are SUBSCRIPTIONS?
This company started with one animated character and now owns Lucasfilm
What is DISNEY?
In the 80s. we had about 32 media companies that controlled 90% of American content. Today it is this number of companies.
What is 5?
Historically, this is the way most media companies generated revenue.
What is ADVERTISING?
This company has has the biggest impact on mass media of the last 100 years, per your instructor.
What is APPLE?
Patreon, substack, and religious donations are examples of this funding model
What is CHARITABLE or PHILANTHROPIC GIVING?
This publisher may be the first "media mogul" in history.
Who is BEN FRANKLIN?
Media mergers threaten this - the diversity of voices who should have access to being heard in mass media.
What is MEDIA PLURALISM?
Wikimedia and Propublica are examples of this rare type of media
What is NON-PROFIT?
This company makes the most ad revenue in the world today with products like ad sense.
What is GOOGLE?
MipCom Cannes is a big location for this use of media content for secondary uses
What is LICENSING?
The term for buying multiple segments of an industry, like when Rockefeller bought the railroads that carried his steel
What is VERTICAL INTEGRATION?
This term means the merging of multiple companies
What is CONGLOMERATION?
When Musk bought Twitter, he used this revenue model - which sounds like a non-revenue model
What is LOSING MONEY
Their business model is finding out as much as possible about users
What is META/FACEBOOK?
What is THE LONG TAIL?
Some say he created the Spanish-American War to sell more newspapers
Who is WILLIAM RANDOLPH HEARST?
The term that describes when a product or service sector is controlled by just a few companies
What is OLIGOPOLY?
The abandonment of ethics and media in the public interest threatens this
What is MEDIA INTEGRITY?
This product release in 2007 changed mass media forever
What is the IPHONE?
Kevin Kelley believes you don't need to be controlled by a major corporation to make a living in mass media - you just need...