Ch. 1 & 3
Ch. 4 & 5
Ch. 6 & 7
Ch. 8 & 9
Ch. 10 & 11
100
True or False. No other medium offers the scale or reach of radio. As a result, advertisers to continue to pay more and more for the use of this media channel.
False. - TV Advertisers continue to pay more and more per thousands of views.
100
Ch. 5 is titled, "Let's Get Widgetal". What extension of digital media is discussed in this chapter?
Widgets!
100
In the beginning of chapter 6, Garfield stated that "its the _______ age"
Listenomics
100
What does CGA stand for?
Consumer Generated Advertising.
100
True or False: Your personal privacy is guaranteed.
False.
200
True or False. The Digital Millenium Copyright Act states that its unlawful to even host illegally uploaded content once the rightful owner informs YouTube that it’s there.
True. (Ch. 3)
200
What does W.O.M. stand for in Chapter 4?
Word of mouth.
200
True or False. In order to truly understand consumer behavior, consumer sentiments, consumer moods, consumer interests, and consumer movements you need to create a genuine bond with the consumers.
True
200
Garfield talks about this "pioneer of advertising" in Chapter 9.
Who is George Masters.
200
True or False: Someday this "chaos" in the media will end.
False.
300
These kind of ads associate categories of interest (sports, gardening, cars, pets) with your browser, based on types of sites you visit and the pages you view. Software then uses those interest categories to show you more relevant text and display ads: a) overlay ads b) user-interaction ads c) interest-based ads d) mega banners
C.
300
Which of the following is not an issue with the use of widgets: a) cross-platform compatibility (non-standardization) b) the internet is not reliable (digital reliability) c) physical screen space on a device (scale) d) cost e) not all brands may benefit from the widget (dubious relevance to low interest categories)
b
300
By posting complaints online about a company's service can lead a company to: A) Ruin the image of company B) Use online posts as evidence of defamation C) Restructure the way they handle customer dissatisfaction D) A and C E) A and B F) A, B, and C
D) A and C
300
Christiansen bought a patent from ________.
Kiddicraft
300
The website, MoveOn.org was formed after the impeachment debacle over this president.
Who is Bill Clinton?
400
True or False. In 2006, Google paid $1 million dollars for YouTube (Ch. 3)
False. ($1.65 billion)
400
In Ch. 4 Garfield talks about the power of "Word of Mouth". He names the "Original Influencer" to be J.O.N. Who is J.O.N.? HINT: Think the bible. Think Christmas/Easter.
Who is Jesus of Nazareth
400
What is the name of the person, who caused Dell, by posting a blog about its customer service, to lose its world leadership to HP in computer sales?
Jeff Jarvis
400
Who said "You don't ask someone to solve your problem. You ask everyone to solve your problem."?
Dwayne Spradlin
400
Which year did presidential advisor, Mark McKinnon tell The New York Times that it was “the year campaigns leveraged the internet in ways never imagined" a.) 1990 b.) 1998 c.) 2003 d.) 2008
d.) 2008
500
Swedish daily Post-och Inrikes Tidningar dropped it's print edition to publish online only. This is significant because it was printed for how many years? a) 362 years b) 348 years c) 272 years d) 208 years
a. (Ch.1 when Garfield discusses what it is like for publishers to face economic mortality)
500
In Chapter 4, Garfield discusses the irony of Ogilvy & Mather as the agency to develop Dove's campaign on body image. Why is this ironic?
Ogilvy is also the agency for actual Barbie Dolls.
500
Who said “Harnessing the power of the community to generate better results for the individual.” ?
Reed Hastings
500
What is the name of the website that Garfield used to find a designer to design the front cover of "The Chaos Scenario" ?
crowdSpring.com
500
True or False. The redistribution of power is occurring in every corner of society.
True.
M
e
n
u