Chapter 14
Unscramble the definition of:
Branding
The process of creating a lasting impression about a name, company, or product
Unscramble the definition of:
Pseudoreasoning
An argument that appears sound at first glance but contains a fallacy of reasoning that renders it unsound
Unscramble the definition of:
Eulogy
A kind of commemorative speech about someone who has died that usually given shortly after their death
Unscramble the definition of:
Proverb
A short, commonly used saying that expresses a well-known truth, often with a religious or moral aspect
Run up to the board and write the term for:
The audience’s perception that a speaker’s trustworthiness transfers to the claims the speaker makes
Character
Run up to the board and write the term for:
An indication of the level of probability of a claim
Qualifier
Run up to the board and write the term for:
A thirty-second to 3-minute speech designed to introduce and enlist interest in a concept, product, or practice
Elevator Pitch
Run up to the board and write the term for:
The notion that the criteria for ethical behavior in one culture should not necessarily be applied to other cultures
Cultural Relativism
One person looks up definition and says it with their tongue out and other person has to write what they hear:
Transportation Theory
The theory that the experience of becoming immersed in a story can transport audience members into a narrative world, which can lead to real-world belief/behavior change
One person looks up definition and says it with their tongue out and other person has to write what they hear:
Verbal Aggressiveness
The trait of attacking the self-concept of those with whom one disagrees about controversial claims
One person looks up definition and says it with their tongue out and other person has to write what they hear:
Agenda
Something that defines the purpose and direction a group takes for a single meeting as well as for an entire project
One person looks up definition and says it with their tongue out and other person has to write what they hear:
Demographic Diversity
Variations among people in terms of such attributes as socioeconomic background and level of education
Write the term on whiteboard with pen between your wrists (start over if drop pen):
A model of persuasion designed to explain why audience members will use an elaborated thinking process in some situations and not in others
Elaboration Likelihood Model
Write the term on whiteboard with pen between your wrists (start over if drop pen):
The assumption that because one thing is a sign of another, they are causally related
Mistaking Correlation for Cause
Write the term on whiteboard with pen between your wrists (start over if drop pen):
A speech that calls attention to the stature of the person or people being honored, or emphasizes the significance of an occasion
Speech of Commemoration
Write the term on whiteboard with pen between your wrists (start over if drop pen):
A pattern of organization based on the idea that things can be better even if they are not currently harmful
Comparative Advantages Pattern