Sales Support (LIZ)
Trade Show Program
Strategic Partnerships and Industry Events
Cybersecurity Champion
External Marketing / Brand Stewardship
Targets customers and prospects to increase brand awareness, attract new clients and drive sales.
Every message and image we share in the marketplace should reflect who we are and what we stand for.
Because message consistency builds trust which builds long-term relationships which drives growth.
When what marketing says lines up with what teammates do is when the magic happens.
IMCA Awards
Website
Marketing Collateral
Materials designed to promote products or services using the brand's visual and verbal guidelines to ensure consistency and recognition across all touchpoints.
Flyers
Video: Explainer videos reduce support calls by 43% percentage
Case Studies: 77% of B2B buyers rate case studies as most effective content type
Interactives: ADEPT Walkthrough; PMP Kiosk
Thought Leadership: Webinars and Blogs (vlogs, SME interviews)
NASM
Power Automate - Trade Show Inventory
75% of B2B buyers use social media to research vendors.
We utilize Adobe Express for post management
Monthly schedule includes regional events, holidays, and product knowledge with series such as Myths vs. Facts, Frequently Asked Questions, etc.
HINDA, BDA, PIA, XMAS
Project Management
Internal Marketing
Focuses on aligning employees with the company's mission, vision and values.
Newsletter (Premium Perspective)
Ready. Set. Succeed. event
Communication
Marketing Inbox
The Tech Resource/ADEPT Transition
Solutions Box
Provide white glove service to all ADEPT users (sales team, agents and insureds)
Respond to requests
Create agency logins
Create feature/function tutorials
Provide support to new users throughout the ADEPT transition