Social Media Products
How much do we charge for one Instagram grid post?
What is $400?
What is the name of the DTH's daily newsletter?
What is DTH at a Glance? (shared Mon-Fri, so long as classes are in session)
What day is The Daily Tar Heel distributed each week?
What does DTH and a Donut entail?
What is passing out donuts and collateral (flyers, pins, etc.) for a client alongside that week's paper.
Where can I find all available dates to book an ad?
What is the publication calendar?
You can find the publication calendar with all other important information in Slack -> #adstaffannouncements -> IMPORTANT
What is $600?
What are the ads that appear like editorial content on the DTH website called?
What is sponsored content? (or native article, native content)
How many copies of the DTH are printed each week?
What is 10,000?
What are A-frames?
What are the "A-shaped" signs that have posters on each side? These are often found outside of businesses on Franklin street, and we often place ours on popular spots on campus.
Can I reserve the back page of the DTH print edition? What about the centerspread/doubletruck?
What is yes?
Special pricing is offered for premium placements such as the centerfold or back page.
Which social media platforms do we currently offer advertising on?
What is Instagram, Facebook, and X?
The cost for a run-of-site ad is based on?
What are impressions?
- Do you understand the difference between an impression and a view?
What is the difference between postering and flyering?
What is quantity?
Flyers are $300 for 200, posters are $300 for 50. Taping four corners takes a lot longer than passing out flyers.
When does the DTH invoice?
What is at the end of the month?
If you book an ad, it doesn't charge the customer immediately. Sarah, our bookkeeper, will send the invoice at the end of the month their ad ran.
What perk is offered in Instagram stories that is not currently available in Instagram posts?
What is a click-through-link (CTL)?
What ad sizes are necessary for a run-of-site ad?
What is 728x90 px and/or 300x250 px?
What day are my ad materials due?
When is the Friday before your ad runs?
What is the difference between a News Rack "mega panel" and a News Rack "standard"?
What is sizing?
The mega panel is the plexiglass poster found above DTH racks (Davis, Carroll Hall, Union, Student Stores). The standard panel is the space available on the front of blue boxes; smaller rectangle, no plexiglass.
Will DTH at a Glance go out if there is a well-being day?
What is no?
How many Instagram followers is the DTH at approximately?
What is 60k? (59.9k)
What are the names of The Daily Tar Heel's weekly newsletters? These are only published once a week.
What is University Week, From the Sidelines, Raising Heels, OC Report, and Slice of Life?
Fun fact- The DTH has introduced 2 new newsletters called Deep Dive which is investigations-based, and TLDR, which summarizes the week for readers, basically.
Who is automatically eligible for advertising discounts?
Who are university departments (15%), government agencies and nonprofits (15%), and recognized student organizations (25%)?
What are the prices for a full-page ad, a half-page ad, and a quarter-page ad?
What is $1,500, $1,000, and $750?
Note: The front-page banner and skyscraper is also $1,000
Does the DTH publish during the summer?
What is YES?
We publish DTH at a Glance daily once summer classes start again! We also have three special print editions called Mail-Home edition, Orientation Edition, and Welcome Back.