What is the language of imagination?
This form of language uses ready-made formulas.
What is cliché?
According to Frye, we live in two parallel worlds: the world we see and this world.
What is the imaginative world?
According to Frye, the study of literature seeks to train and improve this part of the mind.
What is imagination?
According to Frye, publicity is an example of the intended creation of this amid real life.
What is advertising?
Frye describes this world as the one revealed by philosophy, history, science, religion and law.
What is the cultural environment?
Frye explains that literature speaks this language, different from ordinary speech and conveying information.
What is the language of imagination?
The author mentions a form of language that seeks to sound impersonal, mostly used in this context.
What is gobbledygook or jargon?
Frye highlights that this world can provide the standards and values needed to go beyond more adjustment to society.
What is culture?
The use of rhetoric in everyday life involves speaking the right thing at the right time while balancing these two elements.
What are the moral and aesthetic factors in rhetoric?
Frye discusses the use of this language in military writing.
What is euphemistic language?
According to Frye, the imagination and words are the building blocks of the human construct.
What is the imagination?
In Frye's view, our imagination is responsible for building this important social vision.
What is the social vision of rhetoric?
When we look at advertising, we recognize that it means something different from what it says, displaying the power of the literary device.
What is irony?
The chapter uses the story of the Tower of Babel as a metaphor to highlight the significance of these two factors in shaping civilization.
What are words and imagination?