Question 1 & Intro
Question 2
Question 3
Question 4
Question 5
100
This holiday was the inspiration for the creation of Stella Artois.
What is Christmas?
100
This Canadian brew was the alternate choice for a flagship brand by Interbrew.
What is Labatt?
100
This sporting event was recommended by Team 4 as a possible marketing venue in the Kansas City region.
What is Kansas City Speedway / NASCAR?
100
I spread through the internet like wild fire and helped Old Spice generate an additional 1.5 million viewers to their commercials.
What is a viral video?
100
Is the signature color of Stella Artois' beer bottle.
What is green?
200
This year was when Interbrew was created via the acquisition of many local Belgian brews
What is 1366?
200
This was a marketing ploy by Interbrew to teach people about Belgian beers
What is Belgian Café?
200
Interbrew's strategy for entering Stella Artois in to the local markets is called this.
What is seeding?
200
This is the main advantage to using the internet for advertising as opposed to television as stated by Team 4.
What is reduced time to send and receive messages?
200
This country was suggested by Team 4 as a possible location to expand and defend Anheuser-Busch InBev's competitive advantage.
What is South Africa?
300
This economic principal was one of the primary inspirations for Interbrew to decide on globalizing Stella Artois.
What is economies of scale?
300
This beer, by Anheuser-Busch InBev, was rated a perfect 100 by ratebeer.com.
What is Goose Island?
300
As opposed to the traditional "country as market" schemes, Word Press recommends this as a beer marketing strategy for its cost effectiveness.
What is city as market?
300
Team 4 recommends that Interbrew use the internet to do this with other, more traditional advertising.
What is supplement?
300
This Dutch-brewed lager is a potential competitor for Anheuser-Busch InBev to mimic Coca-Cola and Pepsi's competitive commercials.
What is Heineken?
400
The demand for flavored malt beverages, according to the 2011 report on customer preferences, is this percent
What is 3.3%?
400
This niche market was the market that Interbrew intended Stella Artois to fulfill.
What is premium or upper-class beer?
400
This is the primary reason that people in rural areas are not likely to stop drinking local brands and change to Stella Artois.
What is high switching costs?
400
At nearly 95 ad pages, this company was the top advertiser in 2012 according to the Magazine Publishers Association.
What is Bud Light?
400
This is the name of the glass that Team 4 recommends Stella Artois' beer bottle be remodeled after.
What is chalice.
500
This was the importance score for Taste, as told by Medez et al. (2011).
What is 42.28%
500
The global share of wine consumption as compared to beer has fallen by this percentage.
What is 10%
500
The top twenty cities in the world account for this percentage of total beer consumption.
What is 26.78%?
500
Stella Artois' magazine advertising dropped by this percentage from 2011 to 2012.
What is roughly 5%?
500
South Africa's wine tourism revenue has increased by this number of rands.
What is 4.3 million?
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