Do's and Don'ts
Do this instead of deficit-framing.
What is asset-framing?
Good messaging allows you to shape these.
What are narratives and perceptions?
Tool to help you find a message on a topic.
What is a message box.
She is the hospital association’s President and CEO.
Who is Becky Hultberg?
They are policymakers, members, and the business community.
What are our target audiences?
Do lead with this in place of data and statistics?
Stories and examples.
An organization lacks this when it speaks without good messaging.
What is consistency?
A value of HAO that focuses on getting things done.
Action
There are 62 of them.
How many member hospitals make up the association?
Fostering healthy communities.
What is our vision?
The opposite of jargon.
What is clear language?
Effective messaging helps build this with stakeholders.
Credibility and trust.
A value of the association that focuses on moving forward amongst member disagreement.
What is consensus.
The Oregon Association of Hospitals and Health Systems was founded in this year.
What is 1934?
They are community well-being, responsiveness, integrity, consensus, and action.
What are our values?
Do this instead of asking for things like "more funding" or "more resources."
What is describing what your vision looks like in practice?
These convey our messages, and should be thoughtfully selected.
Messengers.
A word to describe transitioning from a tough question to a question on message.
What is pivot.
The association has member hospitals in this number of counties.
What is 32?
The kind of organization the Hospital Association of Oregon is.
What is an advocacy organization?
This may paint families or communities as villains.
What is zero-sum language?
This is an example of confident language that can replace phrases like "I think..." or "we may..."
What is “We’re committed to…” or “We know…” or “It’s clear that…” or “We are doing…” or “The data tells us…” or “We’re creating…”
Our boilerplate messaging emphasizes our role in the state as this.
What is employers.
Across Oregon, member hospitals in rural areas serve approximately this number of residents.
What is one million?
They are cornerstones of their communities.
What are hospitals?