History
SWOT
Target Markets
Fun Facts
Recommendations
100
Schonbrunn Zoo
What is the first zoo ever?
100
The change that moved the zoo from being owned by the City of Houston to being owned by Houston Zoo Inc.
What is a privatized organization?
100
2 million guests
How many guests come to the Houston Zoo per year?
100
The new exhibit opening in Summer 2015 A) The penguin exhibit B) The bird exhibit C) The reptile room D) The gorilla exhibit
What is the gorilla exhibit?
100
Added element to exhibits to keep guests coming back
What is variety and diversity
200
1988
When was the first admission fee paid?
200
Allows the zoo to focus on long-term goals, such as: conservation and community involvement.
What are the benefits of a not-for-profit status?
200
Adults without children
What is the Houston Zoo's main demographic.
200
How many acres is the Houston Zoo? A) 55 acres B) 75 acres C) 80 acres D) 85 aches
A. 55 acres
200
Potential city for get new visitors from
What is college station
300
Christmas Day
What is the only day the zoo is closed?
300
The threat of going bankrupt without a legal obligation for the government to bail the Houston Zoo out.
What is One of the biggest weaknesses associated with a privatized agency?
300
This change, according to Deborah has been effective in drawing more families without children.
Why has the Houston Zoo changed their marketing strategy?
300
How many in the country are USDA regulated? A) 2500 zoos B) 3000 zoos C) 3500 zoos D) 4000 zoos
B. 3000 zoos
300
A way to relieve parking issues
What is a parking garage shuttle
400
1929
What was the Houston Zoo opened?
400
To increase the Houston Zoo's profits through partnering with the surrounding museums.
What is an opportunity for the Houston Zoo?
400
67% of guests each year
What percentage zoo patrons are adults without children?
400
What is the upcoming special night event at the Houston Zoo? A) Holiday in the Park B) Deck the Zoo C) Zoo Lights D) Safari Christmas
C) Zoo Lights
400
Help attendance problems during bad weather
What are indoor exhibits
500
March
What is the zoo's busiest month?
500
Weather
What is a major threat the Houston Zoo faces?
500
Billboards and radio
What are the biggest sources of publicity for the Houston Zoo?
500
Basic leadership skills, producing results based on your goals, having positive and upbeat attitude, and inspiring and caring about people.
What advice did Deborah Cannon give to someone aspiring to work in management in the tourism field?
500
New revenue stream for the zoo
What are sponsorship sales
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