Branding Basics
This short phrase can help communicate what your business is about and make it more memorable to customers.
What is a tagline?
This is the one online place your business fully controls and should be the hub of all marketing.
What is your website?
Recipients of marketing efforts, as defined by geographic, demographic, or other characteristics.
What is a target audience?
This is the action you want someone to take after seeing your marketing, such as “Sign up,” “Call now,” or “Visit today.”
What is a call to action?
Thank-you notes, follow-ups, and special offers all help encourage this.
What is repeat business?
Using the same colors, logo, and tone across every platform creates this trust-building effect.
What is a consistent brand identity?
These three details must be consistent everywhere to build trust with customers and Google.
What are your Name, Address, and Phone number (NAP)?
What information do you collect whenever you meet people in the community that is needed to push out electronic communications?
What are email lists?
Planning posts, emails, and promotions ahead of time using a shared schedule is often done with this tool.
What is a content calendar?
A system that encourages customers to come back again and again by rewarding repeat business.
What is a loyalty program?
This should be the same on your storefront, business cards, website, and social media so customers instantly know it’s you.
What is your logo?
Out with the old, in with the new. This practice is necessary to keep you fresh, relevant, and easy to find.
What is refreshing your profiles?
This colloquial term describes a quick, effective business introduction that has nothing to do with actually traveling between floors.
What is an elevator pitch?
When a business promotes itself differently in spring, during the holidays, or ahead of a special event, it is adjusting for this.
What is seasonality?
A program that rewards existing customers for bringing in new ones, turning happy clients into an enthusiastic sales force.
What is a customer referral program?
A customer statement that builds trust by sharing a positive experience with your business.
What is a testimonial?
Claiming and filling out every section of this free profile helps ensure your business appears when someone searches “café near me” or “best plumber” in your town.
What is your Google Business Profile?
This is commonly considered one of people’s greatest fears, but is an effective tool for marketing.
What is public speaking?
When you test two versions of an email subject line or social post to see which performs better, that is called this.
What is A/B testing?
Remembering a customer’s preferences, order history, or past interactions helps create this kind of experience.
What is personalization?
If customers can spot your business immediately just by the look or feel of your materials, you’ve built this.
What is brand recognition?
When someone searches for a service “near me,” showing up in those results often depends on having strong this.
What is local Search Engine Optimization
Speaking to community members, potential customers, or local partners in person is a classic form of this.
What is networking?
Looking at likes, clicks, opens, or attendance helps a business measure this.
What is marketing performance?
It is usually cheaper to keep this type of customer than to constantly find new ones.
What is an existing customer?