Experiment 1A
What was the main finding regarding how participants valued products they assembled?
A) Participants valued pre-assembled products more than the ones they assembled.
B) Participants valued assembled products and pre-assembled products equally.
C) Participants valued products they assembled more highly than identical pre-assembled products.
What type of products did Experiment 1B focus on?
A) Utilitarian products
B) Industrial products
C) Hedonic products
C) Hedonic products
What main concept does Experiment 2 focus on distinguishing?
A) The IKEA effect from the endowment effect and mere touch.
B) The IKEA effect from the durability of products.
C) The endowment effect from the concept of ownership.
A) The IKEA effect from the endowment effect and mere touch
What main idea does Experiment 3 explore regarding product assembly?
A) The valuation of products assembled by others.
B) The preference for professionally assembled products.
C) Whether assembling products affects value equally for DIYers and non-DIYers.
C) Whether assembling products affects value equally for DIYers and non-DIYers.
What does the Ikea Effect primarily demonstrate in real-life scenarios?
A) The sentimental value people place on furniture they build themselves.
B) The emotional connection people form with pre-assembled furniture.
C) The preference for high-end, professionally assembled furniture.
A) The sentimental value people place on furniture they build themselves.
How did participants perceive the Kassett Box on a utility scale from 1 (Utilitarian) to 9 (Hedonic)?
A) They rated it as more hedonistic.
B) They rated it close to neutral between utilitarian and hedonistic.
C) They rated it as more utilitarian.
C) They rated it as more utilitarian.
How did builders value their own origami creations compared to non-builders?
A) Builders valued their own creations less than non-builders.
B) Builders and non-builders valued builders' creations the same.
C) Builders valued their own creations much higher than non-builders did.
C) Builders valued their own creations much higher than non-builders did.
How did participants value self-assembled sets compared to sets assembled by their partners?
A) They valued sets assembled by partners more.
B) They valued self-assembled sets more.
C) They valued both equally.
B) They valued self-assembled sets more.
How did complete builders' valuation compare to incomplete builders' valuation?
A) Complete builders valued the product much higher than incomplete builders.
B) Complete builders valued the product slightly less than incomplete builders.
C) Incomplete builders valued the product higher than complete builders.
A) Complete builders valued the product much higher than incomplete builders.
How does personal attachment to a product manifest in relation to the Ikea Effect?
A) The product becomes a reflection of the consumer's identity, increasing satisfaction and emotional attachment.
B) The product is valued less because of its lack of originality.
C) The product is valued only for its functionality, not emotional connection.
A) The product becomes a reflection of the consumer's identity, increasing satisfaction and emotional attachment.
What was the difference in willingness to pay (WTP) between builders and non-builders for the Kassett Box?
A) Builders showed a higher WTP with an average of $0.78 compared to non-builders’ $0.48.
B) Builders and non-builders had the same WTP.
C) Builders’ WTP was $0.48, and non-builders’ WTP was $0.78.
A) Builders showed a higher WTP with an average of $0.78 compared to non-builders’ $0.48.
What was the mean value assigned by builders to their own origami creations?
A) $0.05
B) $0.23
C) $0.27
B) $0.23
What effect did disassembling the product have on participants’ valuation?
A) It increased the product’s value.
B) It slightly increased the product’s value.
C) It decreased the product’s value significantly.
C) It decreased the product’s value significantly.
What effect did the build condition have on participants' willingness to pay (WTP)?
A) It decreased the WTP.
B) It had no effect on the WTP.
C) It significantly increased the WTP.
C) It significantly increased the WTP.
In the scenario where a family assembles an Ikea bookshelf together, why does the bookshelf hold sentimental value?
A) Because it is made of expensive materials.
B) Because it is a reminder of the family’s collective effort and time spent assembling it.
C) Because it was assembled by professionals.
B) Because it is a reminder of the family’s collective effort and time spent assembling it.
What does the higher liking rating of 3.81 by builders (compared to 2.50 by non-builders) suggest?
A) Builders disliked the product more than non-builders.
B) Builders appreciated the product more when they were involved in its production.
C) Non-builders had a more subjective appreciation of the product.
B) Builders appreciated the product more when they were involved in its production.
How did the value that builders placed on expert origami creations compare to their valuation of their own creations?
A) Builders valued expert creations slightly higher than their own creations.
B) Builders valued expert creations significantly lower than their own creations.
C) Builders valued their own creations higher than expert creations.
A) Builders valued expert creations slightly higher than their own creations.
In the Endowment Condition, what was the result of participants being assigned a set?
A) They valued their assigned set much higher than their partner's.
B) They valued their assigned set the same as their partner's.
C) They valued their partner's set more highly.
B) They valued their assigned set the same as their partner's.
What did the experiment reveal about the role of DIY inclination in product valuation?
A) Only DIYers valued the completed product highly.
B) Both DIYers and non-DIYers valued the completed product highly.
C) DIYers valued the incomplete product more than non-DIYers.
B) Both DIYers and non-DIYers valued the completed product highly.
What limitation did the research have in terms of product categories?
A) The research focused solely on luxury goods and services.
B) The research was limited to DIY products and did not explore other types of goods or services.
C) The research only focused on pre-assembled products.
B) The research was limited to DIY products and did not explore other types of goods or services.
What does the concept of "perceived utility" imply based on Experiment 1A's findings?
A) The Kassett Box was seen as a highly aesthetic object.
B) The Kassett Box was primarily viewed as a useful product rather than a source of pleasure.
C) The Kassett Box was rated equally as utilitarian and hedonistic.
B) The Kassett Box was primarily viewed as a useful product rather than a source of pleasure.
What does the result of Experiment 1B suggest about the added value in self-made products?
A) Builders valued their own work similarly to how non-builders valued experts' creations, showing the added personal value of self-made products.
B) Builders and non-builders both valued self-made products very low.
C) Non-builders valued self-made products as highly as expert-made ones.
A) Builders valued their own work similarly to how non-builders valued experts' creations, showing the added personal value of self-made products.
What key finding does Experiment 2 suggest about the IKEA effect?
A) The IKEA effect is primarily driven by ownership, regardless of building or preserving the product.
B) The IKEA effect relies on both the act of building and maintaining the built product, while mere assignment of ownership does not increase value.
C) The IKEA effect is enhanced by disassembling the product.
B) The IKEA effect relies on both the act of building and maintaining the built product, while mere assignment of ownership does not increase value.
What conclusion can be drawn about the IKEA effect based on the results of Experiment 3?
A) The IKEA effect only applies to people who are DIYers.
B) The IKEA effect applies equally to DIYers and non-DIYers, as both valued completed products more than incomplete ones.
C) The IKEA effect is stronger for incomplete products than for completed ones.
B) The IKEA effect applies equally to DIYers and non-DIYers, as both valued completed products more than incomplete ones.
What is the main concept behind the IKEA Effect?
A) People appreciate objects more when they are given as gifts.
B) People value objects less when they participate in their construction.
C) People appreciate objects more when they actively participate in their construction.
C) People appreciate objects more when they actively participate in their construction.