BRAND BUILDERS
What is the name, symbol, or design that helps people recognize a company?
What is a logo?
Marketing answers the question: "Why should someone ____ our product?"
What is buy?
A fictional profile representing your ideal customer is called this.
What is a customer profile or persona?
MSRP stands for this.
What is Manufacturer's Suggested Retail Price?
A one-page website introducing your product is called this.
What is a landing page?
A short phrase that helps customers remember your company is called this.
What is a tagline?
This is the group of people most likely to purchase your product.
What is a target market?
Teachers, museum visitors, and entrepreneurs are examples of this.
What are target audiences?
The journey from idea to finished product is called this.
What is the product lifecycle?
Name one digital component available in Innovation Studio.
Website, commercial, app prototype, social campaign, store page, or mini-site.
Colors, fonts, and images work together to create this.
A: What is brand identity?
The action you want customers to take is called this.
What is a Call-To-Action (CTA)?
A challenge or problem your customer has is called this.
What is a pain point?
Name one physical product offered in Innovation Studio.
What are mugs, tumblers, coaster sets, wood prints, or acrylic puzzles?
Which digital pathway works especially well for mugs and tumblers?
What is an e-commerce store page?
Nike's "Just Do It" and McDonald's "I'm Lovin' It" are examples of these.
What are taglines?
Name two platforms' teams might use to market their products.
What are Instagram, TikTok, websites, email, or commercials?
In Innovation Studio, why do we identify customers before creating products?
Because products should solve problems and meet customer needs.
Researching competitors helps teams determine this.
What is pricing or market value?
Why do products need digital experiences?
So customers can discover, connect with, and engage with them.
In Innovation Studio, why is branding important?
Because it helps customers recognize, trust, and remember our products and stories.
Why is storytelling important in marketing?
Stories create emotional connections and help customers remember products.
Finish this quote: "If everyone is your customer…"
"...no one is your customer."
Why shouldn't teams randomly choose prices?
Prices should be based on research, customer value, and competitor analysis.
Innovation Studio teaches students to connect history with this.
What is innovation?