SageSure BHAG
The acronym, "BHAG" stands for...
The year that SageSure rebranded
When is, 2023
Name one of the reasons for SageSure pillars
Strategic filter for internal and external communications
Provide structural themes for messaging
Reinforce overarching brand strategy
We pioneer ways people protect _________
their American dream
The year SageSure was founded
What is, 2009
The year that SageSure wants to meet its BHAG
What is, 2030
Why SageSure does what we do?
Hint: American Dream
"We succeed in the most challenging markets because we understand them better than anyone" matches this brand pillar.
What is:
We specialize where others don't
We protect your home like it's ________
our own
The name of SageSure's CEO
Who is, Terrence McLean
Define SageSure's BHAG
What is, to be a top 10 most admired insurer in the United States
What is, 14?
"We transform data with human insight and ingenuity" is the quote for this brand pillar
What is:
We're powered by arts and science
challenging markets
SageSure headquarters is in this state
What is, New Jersey
The type of communities that SageSure predominantly provides insurance to
What is, underserved
Name one of the four defining traits of SageSure Brand Voice
What are
Clear
Insightful
Precise
Genuine
"Our track record of stability means or partners and policyholders can depend on us." is the quote for this brand pillar
We'll be here
We offer competitively priced, high quality insurance coverage _________
in America's most underserved areas
The year we hit $1 billion dollars in written premium
When is, 2023
The 3 values that help SageSure meet its BHAG
What are,
We run down the hall
We don't try
We are fountains
Name one of the four defining traits of The Dedicated Visionary
What are:
Passionate
Persistent
Disciplined
Curiour
"We feed our entrepreneurial spirit by rising to the toughest challenges in the industry" is the quote for this brand pillar
What is:
We execute with hustle and heart
We serve with empathy and urgency, going the extra _________
mile to exceed expectations
SageSure's original name
Coastal Insurance Underwriters