Talent
Plays the Green Goblin in Spiderman
Willem Defoe
The quarter our spot airs
1st quarter
Willem and Catherine's nickname in the commercial
The hustlers
Someone comments about how much they love our spot
Consumer asks how many calories are in ULTRA zero
Go to the SB response matrix and find appropriate reply
Plays Moira Rose on Schitts Creek
Catherine O'Hara
One of the things a consumer needs for a valid sweepstakes entry on game day
Using the hashtag #PlayForULTRA #Sweepstakes and tagging a friend!
The last thing shown in our commercial
Willem and Catherine in the ULTRA vault
Brands or high profile accounts tagging us
Flag to Steph and Allison so they can respond
Consumer responds "I'm not drinking your woke beer"
Don't respond and delete comment
He was a former NFL wide receiver for 14 years.
Randy Moss
The platforms we're posting our sweepstakes on
X and Facebook
The song played in our commercial
Someone sends a DM about their can being halfway full
Create and send a PQ response
An account with 40K followers tags us in an IGS about our commercial
Flag to team so Steph and Allison can add to earned tracker
In the WNBA and considered one of the greatest collegiate players of all time
Sabrina Ionescu
3 prizes in our Vault Sweepstakes
Ticket pack to the Olympics, NBA Finals, World Cup, and Ryder Cup; Cooler, Golf Cart, Pickleball bag, bike, beer fridge, Stanley, neon, smart watch, lifetime supply of ULTRA
The tagline Catherine says that is also our equity campaign name
Play you for an ULTRA?
An account with 15K followers tags us in an IGS about our commercial
No need to flag unless the tag is concerning
Someone on FB is commenting "Hi please send me a friend request"
Block account and delete comments
He is a 3-time Olympic gold shot putter
About how many times we are posting about the sweepstakes during the game
Around 17-19 posts
Name an athlete that gets hustled by Willem and Catherine
Randy Moss, Ryan Crouser, Sabrina Ionescu
A page is impersonating us and responding to consumers that they won our sweepstakes
Consumer replies "ULTRA tastes like water"
Don't reply (also in response matrix)