Product
Price
Promotion
Place
Mix!
100
What is product design?
This component of the product strategy ensures that the product meets the needs and preferences of the intended consumer.
100
What is psychological pricing?
This pricing tactic involves setting prices just below a round number to make the product appear cheaper.
100
What is advertising?
This is the form of promotion that involves paid messages on television, radio, or online platforms to reach a wide audience.
100
What are distribution channels?
This is the path or route through which goods move from producers to consumers, including wholesalers and retailers.
100
What is cost-plus pricing?
This pricing method involves setting a product’s price based on the cost of production plus a percentage markup, regardless of consumer demand or competition.
200
What are product features?
These are the characteristics that define a product and differentiate it from competitors.
200
What is cost-plus pricing?
This pricing approach involves calculating production costs and adding a markup to determine the selling price.
200
What is public relations?
This promotional activity involves building and maintaining a positive public image and managing communication with stakeholders.
200
What are retail locations?
These physical places, such as stores or malls, where customers can purchase products directly.
200
What is an indirect distribution channel?
This type of distribution channel includes intermediaries such as wholesalers and retailers that do not involve direct contact between the producer and the consumer.
300
What is packaging?
This aspect of a product serves not only to protect the product but also to attract consumers and provide information.
300
What is price skimming?
This pricing strategy involves setting a high price initially and then gradually lowering it over time.
300
What is personal selling?
This promotional tool involves a face-to-face interaction to persuade potential buyers.
300
What is exclusive distribution?
This distribution strategy involves using a single or few outlets to reach customers
300
What is an example of how Apple uses selective distribution?
Apple’s strategy of using its own retail stores and online platforms, in addition to select authorized resellers, is an example of this type of distribution.
400
What is branding?
This element of a product strategy involves creating a unique name and image to establish a presence in the consumer's mind.
400
What is penetration pricing?
This pricing strategy involves setting prices lower than the competition to attract customers.
400
What are sales promotions?
This type of promotion includes short-term incentives like coupons or discounts to stimulate immediate sales.
400
What is intensive distribution?
A marketing strategy where a company aims to place its products in as many outlets as possible.
400
What pricing methods and strategies does Coca-Cola use?
Cost plus price.
Market pricing.
Competitive pricing.
Psychological pricing.
500
What is product differentiation?
This strategy involves making a product more attractive by highlighting its unique qualities compared to competitors' products.
500
What pricing strategy does Apple use?
Price skimming
500
What promotional strategies does Coca-Cola use?
Advertising, sales promotion, public relations, sponsorships and partnerships and digital and social media marketing.
500
What distribution channels does Nike use?
Intensive for everyday wear.
Selective when choosing which retailers will stock the products.
Exclusive for limited edition products.
500
What NHL team does Mrs. Duffy support?
Toronto Maple Leafs