Targeting media programing at specific populations within society
What is narrowcasting
100
Newspapers and magazines, radio, television (broadcast, cable, and satellite), films, recordings, books, and electronic communication are all types of?
What is mass media
100
The first election where the debates were televised
What is the election of John F. Kennedy v. Nixon
200
Journalists, such as Upton Sinclair, who searched out and exposed real and apparent misconduct by government, business, and politicians in order to stimulate reform
What is muckrakers
200
government attempts to regulate the substance of mass media
What is content regulation
300
The form of newspaper publishing of the late 1800s which often sensationalized and oversimplified news coverage and featured pictures, comics, and color
What is yellow journalism
300
30-second statements on the evening news shows. The media have been accused of simplifying complicated political issues by relying on sound bites to explain them to the public.
What is sound bites
300
Any contest in which the focus is on who is ahead and by how much rather than on important differences between the candidates.
What is horse race journalism
400
the process by which a news organization defines a political issue and consequently affects opinion about the issue
What is framing
400
According to the authors, what event(s) shifted the orientation of journalists away from mere description of happenings toward prescription (focusing attention on candidates' shortcomings and certain social problems)?
What is Watergate
400
This requires broadcast stations to sell campaign airtime equally to all candidates if they choose to sell it to any
What is equal time rule
500
When a candidate tells a reporter that what they (the candidate) say can be reported but that no hint can be given in the news story about the origin of the information