QUESTIONS
What is Name-Calling?
The writer uses unpleasant words to stimulate hate, fear, or dislike.
This technique used glaring terms.
Glittering Generalities
Here's Coke...the wonderful pause that refreshes.
Glad names
What is Testimonial?
Propagandists use this technique to associate a respected person or someone with experience to endorse a product or cause by giving them a stamp of approval hoping that the intended audience will follow their example.
Transfer the liking (good or bad) into a person or product.
Transfer
Four out of five moms choose Florida Natural Orange Juice.
Bandwagon
What is Bandwagon?
Propagandists use this technique to persuade the audience to follow the crowd. This device creates the impression of widespread support.
uses a negative image instead of the facts
Name-Calling
We have sold 45 pizzas this week! You should buy one! They are the best!
Bandwagon
What is Plain Folks?
The propagandists use this approach to convince the audience that the spokesperson is from humble origins, someone they can trust and who has their interests at heart.
Everybody does it technique
Bandwagon
Things Go better with Coke.
Glad names
What is Card Stacking?
This can also be Cherry-Picking. The propagandist uses only those facts and details that support their argument.
uses important people to recommend a product
Testimonial
After all the controversy last year, can you really trust Governor Grant? Vote for Tom Keely, the man you can trust.- President George Bush
Testimonial