AI Trends & Terms
Macmillan & AI
Selling our Tools
Competitive Landscape
100

[$100] This AI language model, developed by OpenAI, is designed to generate human-like text based on the prompts it receives.

What is ChatGPT?

100

[$100] Starting in Fall 2024, the iClicker Question generator will be available to these customers.

Who are all iClicker users?

(Remember, most Achieve courses include iClicker!)

100

[$100] Professor Morrible uses Interactive General Chemistry Atoms First in a large 500-student section. Although Professor Morrible does not penalize wrong homework answers, it’s clear students are struggling to learn key concepts. They often email the TAs for help between midnight and 2am and then turn to the internet, where they have been finding some unreliable or out-of-context feedback. You highlight this Achieve feature.

What is the AI Tutor?

100

[$100] This Publisher has announced AI-powered study tools that offer personalized homework help for Fall 2024.

Who is Pearson?

200

[$200] This was, and continues to be, a primary concern among Higher Ed instructors when asked about their concerns related to AI in education.

What is academic integrity? 

or What is cheating?

200

[$200] The AI Tutor builds upon this approach to formative assessment.

What is error specific feedback? 

or What is in context feedback?

or What is student feedback

or What is intentional assessment?

200

[$200] Dr. Dillamond teaches World History. He is struggling with student engagement and is worried that students are using previous collateral to get answers to questions. You highlight this Achieve feature. 

What is the iClicker AI Question Creator?

200

[$200] The AI-powered assistant tool offered by this company generates questions from slide content to enhance student engagement.

Who is TopHat?

300

[$300] This term refers to deep-learning models that can create high-quality text, images, music, code, and other content based on the data they were trained on.

What is Generative AI? 

or What is genAI?

300

[$300] We adhere to data privacy and security principles by not sharing these two things with third-party Large Language Models (LLMs).

What are proprietary content and PII? 

or What is student info and our data / our content?

300

[$300] Dr. Nikidik is going to be teaching with Exploring Psychology 12e for the first time. She was really excited about the skills, immersive learning, and PsychSim activities you sold her on, but she is overwhelmed at the thought of building out her course in Achieve. Dr. Nikidik doesn’t know where to start in aligning the Achieve course topics with her syllabus.

What is the Course Setup Assistant Closed Beta?

300

[$300] The AI Design Assistant in this Learning Management System helps create educational content, including learning modules, rubrics, and assessments.

Who is Blackboard?

400

[$400] This issue arises when large language models (LLMs), which power AI chatbots, create false information.

What is hallucination?

400

[$400] Instead of training our own models, Macmillan uses this technique to achieve desired results in our AI features and testing.

What is prompt engineering?

400

[$400] Professor Lenx is teaching Majors Biology with How Life Works. They’re interested in trying the AI Tutor but are concerned about students accessing AI on higher stakes assessments. You assure them that the AI Tutor is only enabled here.

What is homework mode?

400

[$400] This company, which offers “expert” answers to students’ questions,  launched an AI student assistant in April 2023.

Who is Chegg?

500

[$500] Unlike systems that give fixed answers based on set rules (deterministic), this approach, used by ChatGPT, creates responses based on what’s most likely, making the answers more varied and fitting for the context.

What is a probabilistic approach? 

or What is probability? 

or What is based on statistical likelihood?

500

[DAILY DOUBLE! $500] The Course Setup Assistant will be available in these three courses only for a limited number of instructors this fall.

What are Interactive General Chemistry (Reactions First),

Exploring Psychology 12e, and 

Stevenson/WolfersPrinciples of Microeconomics 2e? 

500

[$500] Professor Greyling is trying to decide between a competitor’s product, that includes AI tools for students, and Achieve. They’re worried that the AI Tutor will become a crutch or a distraction for students. You reference that our AI Tutor will not do this. 

Answer: What is give out the answer?

500

[$500] This publisher offered a short-lived AI Tutor in its Econ textbook.

Who is OpenStax?

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