Arrival/Convince Me
Danger Line (Black Knight)
Danger Line (White Knight)
Money Warning
Presentation
100

The first commitment.

What inspired the customer to call us today?

100

Explore

Have you had maintenance done before? or Have you ever used another company before?

100

Referral or Advertisement

What made the customer decide to give your company a try?

100

Grim reaper step.

What step are you doing when you say you don't like what you're seeing?

100
The top solution.

What solution should you start with when you present to the customer?

200

A question that be asked to create urgency.

How long has this problem been going on?

200

The Enemy

Who was the other company?

200

Referral

Who was it that referred us?

200

"Don't worry, I found some solutions for you."

What statement should follow the grim reaper step?

200

Repairs, services, and warranties.

What should be explained when presenting your top solution to the customer?

300

Decision

Why is now the day that you decided after waiting so long?

300

The other company.

Who should you stick up for?

300

Said you were a company I should try.

What did they say about us?

300

Neglect and how it plays in bad conditions.

What should you explain to the customer about system faults?

300

Hand the customer your tablet.

What should you do after presenting your top option to the customer?

400

Contrary question.

You're not looking to get this done today are you?

400

Off the record, what happened?

How can you find the real reason that made the customer switch company's?
400

The referral was probably exaggerating.

What else did the customer say about our company?

400

The top solution.

What should you take off the table when the customer seems to be worried about money?

400

Ask them to guess the price.

What do you think this cost?

500

Second commitment.

Again, what are you looking to accomplish on this call today?

500

The manager.

Who should you ask if the customer spoke with?

500

You appreciate the kind words and will thank the referral.

What should you say to the customer when they confirm the referral spoke highly of the company?

500

Don't shoot the messenger.

What should be said when a customer doesn't like the diagnosis you give them?

500

What should we do?

When the customer is finished looking over all of your solutions what should you ask them?

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