Rhetoric
What are the three types of civic rhetoric?
Forensic (Judicial), Epideictic (Ceremonial), and Deliberative (Political)
Schein's pyramid is likened to what metaphor?
An iceberg
What does the prefix "meta" mean?
"more comprehensive" or "transcending"
What are the three persuasive appeals?
Ethos, Logos, and Pathos
What are the three components of Schein's pyramid?
Artifacts, espoused beliefs/values, and underlying assumptions
What is the essence of metaphor?
Understanding and experiencing one kind of thing in terms of another
Which kind of rhetoric is used to enact change/determine future events?
Deliberative
Visibility
The large and coherent network of beliefs and experiences that stem from a metaphor are known as _____
Entailments
A breakfast cereal that advertises "20% less sugar" is best categorized as an example of which persuasive appeal?
Logos
Which level of Schein's pyramid causes the most action within organizations?
Underlying assumptions
A metaphor that gives new understanding of our experience and new meaning to what we know and believe is considered to be what kind of metaphor?
Creative and imaginative metaphor
A celebrity endorsement is best categorized as an example of which persuasive appeal?
Ethos
An office layout is classified as which layer?
Artifact
The metaphor, "Time is running out." (The understanding of time as a resource), is an example of what kind of metaphor?
Conventional metaphor