Definitions
Social Media Marketing is defined as
What is the process of gaining website traffic or attention through social media sites?
Is not just a fad
What is social media?
The number of worldwide social media users
What is over 3 BILLION?
Paid media is
What is traditional print and broadcast media?
Is not free because
What is having to pay for clothing, glam, etc.
The number of worldwide users on TicToc
What is 800 million?
Earned media is
What is word of mouth media?
An engagement manager
What is a career in Social Media Marketing?
The percentage of adults in the US with a profile on a social network
What is 79%?
Owned media is
What is a company website, social media pages or blogs?
Ability to engage with diverse groups of people
What is a characteristic of a successful SM Manager?
The number of world-wide Facebook users
What is 2.5 BILLION?
ROI is
What is Return on Investment?
Is too time-consuming
What is a social media marketing myth?
Increased exposure from social media marketing
What is 93%?