Vocab in Context 1
The owner of the local corner store seemed to embody the spirit of the community, always greeting everyone with a smile and remembering their usual orders.
a) Represent
b) Ignore
c) Destroy
d) Disrupt
a) Represent
On stage, Juan had a confident persona as a rapper, but in class, he was quiet and barely spoke.
a) Public image
b) Emotion
c) Accent
d) Reflection
a) Public image
What is the main difference between a product and a brand?
a) A product is an idea, while a brand is a physical object
b) A product is only sold online, while a brand exists in stores
c) A product is something you buy, while a brand is the identity and message behind it
c) A product is something you buy, while a brand is the identity and message behind it
How does Apple create a sense of exclusivity in its branding?
a) By making its products difficult to use
b) By limiting access to its stores
c) By encouraging the idea that Apple users are part of a unique, creative, and stylish community
d) By advertising only to tech experts
c) By encouraging the idea that Apple users are part of a unique, creative, and stylish community
Julia inadvertently bumped into her teacher while rushing to class, not realizing she had spilled some of her iced coffee on his shoes.
a) Unintentionally
b) Purposely
c) Skillfully
d) Carefully
a) Unintentionally
Rather than getting a regular birthday cake, Sofia had an unconventional celebration with a platter of tres leches and flan instead.
a) Unusual
b) Traditional
c) Expected
d) Boring
a) Unusual
Which of the following is NOT one of the branding strategies mentioned in the text?
a) Advertising
b) Sponsorships and partnerships
c) Selling products at a discounted price
d) Product packaging and in-store experience
c) Selling products at a discounted price
2. What was the main message of Apple’s 1984 Super Bowl ad?
a) Apple is an expensive brand
b) PCs are the best choice for consumers
c) Apple offers an alternative to the dull, controlled world of computers
d) Apple was copying other computer companies
d) Apple was copying other computer companies
The artist used a bright palette of colors to paint a mural of the Dominican flag.
a) Pattern
b) Collection
c) Shade
d) Contrast
B) collection
The food truck on Broadway had the perfect tagline: “Best Chimis in the Heights – No Debates!”
a) Slogan
b) Essay
c) Instruction
d) Rule
a) Slogan
Which of the following is an example of branding?
a) A company adding more innovative products to its inventory
b) A company using a specific logo & message to connect with consumers
c) A company lowering the price of its most coveted product
d) A company hiring more employees to stimulate the economy
b) A company using a specific logo & message to connect with consumers
Why does Apple avoid “tech talk” in advertisements?
a) To keep their products mysterious
b) To focus on emotions and experiences rather than product specifications
c) Because their technology is outdated
d) Because their customers don’t care about quality
b) To focus on emotions and experiences rather than product specifications
The crux of the argument between the two barbers was about who gave the best fades in the Heights.
a) Distraction
b) Beginning
c) Key point
d) Resolution
c) Key point
It was uncanny how the new kid at school looked exactly like David’s older cousin, down to the way he laughed and wore his Yankees cap.
a) Strange
b) Normal
c) Common
d) Predictable
a) Strange
Why did Hershey’s build its own amusement park?
a) To sell more theme park tickets than it's largest competitor, Disney
b) To replace advertising with entertainment
c) To create positive childhood memories that associate the brand with happiness
d) To become a travel company, in order to reach a larger
c) To create positive childhood memories that associate the brand with happiness
What does Apple’s use of mystery and cryptic messaging in product launches achieve?
a) It makes customers suspicious of their products
b) It prevents the media from speculating about new features
c) It builds excitement and anticipation for new releases
d) It makes Apple seem secretive and untrustworthy
c) It builds excitement and anticipation for new releases
The iPhone 15 is much faster than its predecessor, the iPhone 14.
a) Successor
b) Upgrade
c) Forerunner
d) Imitator
c) Forerunner
The block felt like its own ecosystem, where the barber, the deli owner, and the kids playing ball all had their own roles but worked together to keep things moving.
a) Community
b) Experiment
c) Building
d) Landscape
a) Community
Why does the text describe branding as a “battle” in the marketplace?
a) Because companies use physical force to defeat competitors
b) Because companies are constantly competing to win over consumers
c) Because branding is dangerous and unpredictable
d) Because only one brand can exist in each industry
b) Because companies are constantly competing to win over consumers
Why do Apple customers tend to own multiple Apple devices?
a) Apple products frequently require new technology in order to pair with their products
b) Apple’s devices are cheaper in bundles
c) Apple’s ecosystem makes it easy to sync and integrate multiple devices
d) Apple users find that other brands inferior to Apple's style and cutting edge technology
c) Apple’s ecosystem makes it easy to sync and integrate multiple devices