The Open Call
The 2 types of value in the Open Call
Business Value and Yelp Value
5 Areas of qualifying (Acronym)
BANTS
Two types of Live Search
LS1 and LS2
Number of searches monthly on Yelp
80+ million
Max time it should take to get through YADS to the billing screen
3 min
Area of the BOA we can find Value
Performance Summary
The Red Asterisks
Need
Differentiator
Advertising
When use Live Search 1
When they are not familiar with Yelp
This is how many more leads advertisers get than non advertisers
2.X
The 3 categories under the Performance Summary
Impressions, Page Visits and Leads
The Objection Handling Process
EVP - EVP - AVP
Tool you can use to track BANTS
Qualifying Checklist
Search we do in Live Search 2
Search in their area for their industry - look at competitor
Percentage of people that will select and upgraded page over one that is not
95%
Where you go to update the business Hours
Business Information
Goal of the Open Call
Get them to the computer
Need is important for this reason
ROI - Use in closing objections
What we show on the them competitor page
Upgrade Package
Percentage of people that choose a page with a verified licence
82%
Where to enable messaging
Inbox - Either left column or upper right
Dashboard shows we followed this process where?
3+ Min Calls - QC's
BANTS stand For
Budget
Authority
Need
Timeline
Story
Reason we show competitor page
FOMO
Percentage of people that hire or buy after finding a business on Yelp
83%