This function helps determine how much to charge for a product/service.
What is Pricing?
100
Distribution is another name for this function.
What is Channel Management?
100
Physically moving and storing products is part of this function.
What is Channel Management?
100
Good business and marketing decisions rely on good information. Gathering, storing and analyzing this information is part of this function.
What is Marketing Information Management?
100
This function involves activities done on a continual basis through special marketing research studies and surveys.
Either Marketing Information Management
OR Market Planning
What is Marketing Information Management?
200
Television and Radio commercials are a form of this function.
What is Promotion?
200
This function provides customers with the goods and services they want.
What is Selling?
200
These techniques and activities include determining customers needs and wants.
What is Selling?
200
This is the process of deciding how to get goods into customers' hands.
What is Channel Management?
200
A technique of this function is using planned, personalized communication to respond to customers needs and wants.
Either Promotion
OR Selling
What is Selling?
300
Marketing research helps companies determine customers needs and wants through this function.
What is Product/Service Management?
300
This function of marketing is what companies do to find out about customers, their habits, and attitudes. It is also known as Research.
What is Marketing Information Management?
300
**DAILY DOUBLE**
Everyone in an organization needs to recognize that ____________ customers keep a company in business!
What is Repeat?
300
These decisions dictate how much to charge for goods and services in order to make a profit.
What is Pricing?
300
This function involves the systems that track products so they can be located at any time.
Either Product/Service Management
OR Channel Management
What is Channel Management?
400
***DAILY DOUBLE******
Market _____________ is also known as data collection which allows a company to develop specific marketing strategies towards specific groups of people.
What is Planning?
400
In order to determine a price, companies must also know what a customer is ____________ to pay.
What is Willing?
400
The seven core functions define all the aspects that are part of the practice of ___________________.
What is Marketing?
400
Decisions on how to obtain, develop, maintain, and improve a product or product mix is part of this function.
What is Product/Service Mangement?
400
These concepts and strategies are used to achieve success in the marketplace.
Either Promotion
OR Selling
What is Promotion?
500
This function is used to improve a company's public image.
What is Promotion?
500
In today's marketplace, this is "most important".
What is CRM- Customer Relationship Management?
500
Companies conduct ______________ so they can be successful at marketing and selling their products.
What is Research?
500
This process influenes purchasing decisions and enhances future business opportunities.
What is Selling?
500
The idea that a business should strive to satisfy customers' needs and wants while generating a profit.
Either the Definition of Marketing
OR The Marketing Concept